MediaAlpha (NYSE:MAX) Price Target Raised to $17.00 at Keefe, Bruyette & Woods

MediaAlpha (NYSE:MAX) had its price target lifted by Keefe, Bruyette & Woods from $15.00 to $17.00 in a research report sent to investors on Wednesday,Benzinga reports. They currently have an outperform rating on the stock.

Several other research firms have also recently weighed in on MAX. Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a research report on Tuesday, June 9th. TD Cowen dropped their target price on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating for the company in a research report on Tuesday, June 23rd. Texas Capital raised shares of MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. Zacks Research lowered shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 19th. Finally, Wall Street Zen cut shares of MediaAlpha from a “buy” rating to a “hold” rating in a research report on Saturday, July 4th. One analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $12.64.

MediaAlpha Stock Down 0.9%

MAX stock opened at $13.55 on Wednesday. The firm has a market cap of $844.66 million, a PE ratio of 21.17 and a beta of 1.08. The business has a 50 day moving average of $9.89 and a 200-day moving average of $10.03. MediaAlpha has a 12-month low of $7.09 and a 12-month high of $14.39.

MediaAlpha (NYSE:MAX) last released its earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The company had revenue of $310.00 million during the quarter, compared to analysts’ expectations of $298.91 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The firm’s revenue was up 17.3% compared to the same quarter last year. During the same quarter in the previous year, the firm earned ($0.04) earnings per share. On average, research analysts expect that MediaAlpha will post 0.97 earnings per share for the current year.

Insider Activity at MediaAlpha

In other news, insider Steven Yi sold 26,467 shares of the business’s stock in a transaction on Tuesday, July 7th. The shares were sold at an average price of $14.07, for a total transaction of $372,390.69. Following the sale, the insider owned 2,715,969 shares in the company, valued at approximately $38,213,683.83. The trade was a 0.97% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Eugene Nonko sold 3,282 shares of the company’s stock in a transaction dated Wednesday, July 8th. The stock was sold at an average price of $13.78, for a total transaction of $45,225.96. Following the completion of the sale, the director owned 907,100 shares in the company, valued at approximately $12,499,838. This trade represents a 0.36% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 746,424 shares of company stock valued at $8,207,046. Company insiders own 14.65% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently made changes to their positions in the stock. Glenmede Trust Co. NA bought a new position in shares of MediaAlpha in the 1st quarter worth approximately $122,000. Bank of America Corp DE increased its holdings in MediaAlpha by 380.9% during the first quarter. Bank of America Corp DE now owns 279,704 shares of the company’s stock valued at $2,601,000 after buying an additional 221,540 shares during the last quarter. Amundi raised its position in MediaAlpha by 33.2% in the first quarter. Amundi now owns 78,104 shares of the company’s stock worth $726,000 after acquiring an additional 19,488 shares during the period. Stoic Point Capital Management LLC raised its position in MediaAlpha by 6.6% in the first quarter. Stoic Point Capital Management LLC now owns 221,041 shares of the company’s stock worth $2,056,000 after acquiring an additional 13,743 shares during the period. Finally, Quantinno Capital Management LP boosted its stake in shares of MediaAlpha by 150.9% during the 1st quarter. Quantinno Capital Management LP now owns 107,274 shares of the company’s stock worth $998,000 after acquiring an additional 64,526 shares during the last quarter. 64.39% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Keefe, Bruyette & Woods raised its price target on MediaAlpha to $17 from $15 and kept an Outperform rating, signaling confidence in further upside from recent levels.
• Neutral Sentiment: The company said it will report second-quarter 2026 results on July 29, giving investors a near-term catalyst that could reset expectations for the stock.
• Negative Sentiment: A securities law firm announced an investigation into MediaAlpha’s board and management over alleged misleading claims and deceptive advertising tied to a $45 million FTC settlement, which may raise governance and legal overhang concerns.
• Negative Sentiment: Directors and insiders, including Eugene Nonko and Steven Yi, disclosed multiple share sales over July 6-8. The company said the sales were made under pre-arranged 10b5-1 plans and to cover tax withholding from vesting equity awards, but the volume of selling can still pressure sentiment.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.