Netflix, Inc. $NFLX Shares Purchased by D.A. Davidson & CO.

D.A. Davidson & CO. raised its stake in shares of Netflix, Inc. (NASDAQ:NFLX) by 5.4% in the 1st quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 209,246 shares of the Internet television network’s stock after acquiring an additional 10,802 shares during the period. D.A. Davidson & CO.’s holdings in Netflix were worth $20,119,000 as of its most recent SEC filing.

A number of other hedge funds also recently added to or reduced their stakes in the stock. Reik & CO. LLC lifted its holdings in shares of Netflix by 0.4% during the first quarter. Reik & CO. LLC now owns 116,071 shares of the Internet television network’s stock worth $11,160,000 after purchasing an additional 475 shares during the period. Navigation Group LLC acquired a new position in Netflix in the 1st quarter valued at $459,000. Blackhawk Capital Partners LLC raised its position in Netflix by 10.5% during the 1st quarter. Blackhawk Capital Partners LLC now owns 57,034 shares of the Internet television network’s stock worth $5,484,000 after buying an additional 5,413 shares during the last quarter. Illinois Municipal Retirement Fund raised its position in Netflix by 2.6% during the 1st quarter. Illinois Municipal Retirement Fund now owns 312,662 shares of the Internet television network’s stock worth $30,062,000 after buying an additional 7,800 shares during the last quarter. Finally, Nolet Wealth Management LLC lifted its stake in shares of Netflix by 39.1% in the 1st quarter. Nolet Wealth Management LLC now owns 4,378 shares of the Internet television network’s stock worth $421,000 after acquiring an additional 1,230 shares during the period. 80.93% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at Netflix

In related news, Director Reed Hastings sold 386,700 shares of the firm’s stock in a transaction that occurred on Monday, June 1st. The stock was sold at an average price of $85.97, for a total value of $33,244,599.00. Following the completion of the transaction, the director directly owned 3,940 shares of the company’s stock, valued at $338,721.80. This trade represents a 98.99% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Spencer Adam Neumann sold 9,253 shares of Netflix stock in a transaction on Thursday, May 7th. The stock was sold at an average price of $88.95, for a total value of $823,054.35. Following the transaction, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at approximately $6,563,353.65. This represents a 11.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 899,839 shares of company stock worth $80,141,661. Corporate insiders own 1.24% of the company’s stock.

Analyst Upgrades and Downgrades

Several brokerages have recently weighed in on NFLX. Weiss Ratings downgraded shares of Netflix from a “hold (c+)” rating to a “hold (c)” rating in a report on Friday, June 26th. KeyCorp reissued an “overweight” rating and set a $92.00 price target (down from $115.00) on shares of Netflix in a report on Monday. Bank of America restated a “buy” rating and issued a $125.00 price objective on shares of Netflix in a research report on Monday, May 18th. New Street Research lifted their price objective on Netflix from $96.00 to $102.00 in a report on Friday, April 17th. Finally, China Renaissance boosted their target price on Netflix from $90.00 to $100.00 and gave the stock a “hold” rating in a research report on Friday, April 17th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $111.29.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix beat Q2 earnings estimates, reporting $0.80 EPS versus $0.79 expected, and revenue still grew 13% year over year. Netflix (NFLX) Surpasses Q2 Earnings Estimates
• Positive Sentiment: Management highlighted continued progress in advertising and said AI is helping lower content-production costs, with Ted Sarandos noting AI has been used across about 300 productions. Netflix Content Spend Accelerates, As Do Savings From AI
• Neutral Sentiment: Analysts such as Evercore ISI’s Mark Mahaney remain constructive, citing margin expansion, ad growth, and stable engagement as reasons for upside potential. Mark Mahaney Reiterates Buy on Netflix
• Neutral Sentiment: Netflix said it will reduce how often it publishes viewing-hour data, moving its “What We Watched” report to annual updates, which has added to investor uncertainty about engagement trends. Netflix third-quarter earnings forecast falls shy of Wall Street expectations
• Negative Sentiment: The weak Q3 forecast suggests slowing momentum and reinforces fears that subscriber engagement and growth are cooling. Netflix shares slide on disappointing growth forecasts
• Negative Sentiment: Multiple reports flagged concern that Netflix’s growth engine may be weakening, with investors worried about lower engagement, softer content traction, and increasing competition. Netflix’s next growth chapter hinges on keeping viewers hooked

Netflix Stock Performance

Shares of NFLX opened at $74.35 on Friday. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. Netflix, Inc. has a 52-week low of $70.86 and a 52-week high of $127.75. The company has a 50-day simple moving average of $80.52 and a 200-day simple moving average of $87.03. The company has a market capitalization of $313.07 billion, a PE ratio of 24.01, a P/E/G ratio of 0.94 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The firm had revenue of $12.56 billion for the quarter, compared to the consensus estimate of $12.58 billion. During the same quarter in the previous year, the firm earned $0.72 earnings per share. The firm’s revenue was up 13.4% on a year-over-year basis. Equities research analysts predict that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.