Booking (NASDAQ:BKNG – Get Free Report) and Fiverr International (NYSE:FVRR – Get Free Report) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, institutional ownership, analyst recommendations and risk.
Volatility and Risk
Booking has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500. Comparatively, Fiverr International has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500.
Insider and Institutional Ownership
92.4% of Booking shares are held by institutional investors. Comparatively, 59.0% of Fiverr International shares are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 15.9% of Fiverr International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Booking | 0 | 8 | 28 | 1 | 2.81 |
| Fiverr International | 1 | 8 | 3 | 0 | 2.17 |
Booking currently has a consensus target price of $227.05, indicating a potential upside of 27.94%. Fiverr International has a consensus target price of $19.30, indicating a potential upside of 84.37%. Given Fiverr International’s higher possible upside, analysts clearly believe Fiverr International is more favorable than Booking.
Earnings and Valuation
This table compares Booking and Fiverr International”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Booking | $26.92 billion | 5.11 | $5.40 billion | $7.60 | 23.35 |
| Fiverr International | $430.91 million | 0.87 | $20.98 million | $0.78 | 13.42 |
Booking has higher revenue and earnings than Fiverr International. Fiverr International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Booking and Fiverr International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Booking | 22.23% | -117.14% | 25.85% |
| Fiverr International | 6.70% | 17.22% | 7.71% |
Summary
Booking beats Fiverr International on 11 of the 15 factors compared between the two stocks.
About Booking
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
About Fiverr International
Fiverr International Ltd. operates an online marketplace worldwide. Its platform enables sellers to sell their services and buyers to buy them. The company's platform includes various categories in ten verticals, including graphic and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, data, lifestyle, and photography. It also offers value-added products, including subscription-based content marketing, back-office, learning and development offerings, creative talent, and freelancer management platforms. In addition, the company provides a suite of professional solutions that enable businesses to engage with freelancers; Fiverr Pro, a marketplace; Fiverr Certified, a storefront to access certified experts for partner vendors; Fiverr Enterprise, a gateway to source and manage on-demand and long-term freelancers. Further, it offers various value-added products, including Promoted Gigs which allows sellers to advertise their services on the platform; and Seller Plus, a subscription program that equips sellers with advanced tools. The company's buyers include businesses of various sizes, as well as sellers comprise a group of freelancers and agencies. Fiverr International Ltd. was incorporated in 2010 and is headquartered in Tel Aviv, Israel.
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