Bank of Nova Scotia Reduces Stock Holdings in HubSpot, Inc. $HUBS

Bank of Nova Scotia lowered its holdings in HubSpot, Inc. (NYSE:HUBS) by 13.8% during the first quarter, Holdings Channel reports. The fund owned 31,368 shares of the software maker’s stock after selling 5,012 shares during the quarter. Bank of Nova Scotia’s holdings in HubSpot were worth $7,657,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors have also recently made changes to their positions in HUBS. Turning Point Benefit Group Inc. purchased a new stake in HubSpot in the third quarter valued at $25,000. Rakuten Securities Inc. raised its stake in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after buying an additional 47 shares during the last quarter. Cary Street Partners Investment Advisory LLC purchased a new position in shares of HubSpot during the 4th quarter valued at about $33,000. Osterweis Capital Management Inc. acquired a new position in shares of HubSpot in the 2nd quarter valued at about $34,000. Finally, Larson Financial Group LLC lifted its holdings in shares of HubSpot by 378.9% in the 4th quarter. Larson Financial Group LLC now owns 91 shares of the software maker’s stock valued at $37,000 after buying an additional 72 shares during the period. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Wall Street Analysts Forecast Growth

Several analysts recently commented on the company. Cantor Fitzgerald lowered HubSpot from an “overweight” rating to a “neutral” rating and dropped their target price for the stock from $325.00 to $200.00 in a report on Friday, May 8th. Barclays lowered their price objective on HubSpot from $300.00 to $270.00 and set an “overweight” rating on the stock in a research report on Monday, May 11th. Citigroup reaffirmed a “neutral” rating on shares of HubSpot in a report on Friday. William Blair cut shares of HubSpot from an “outperform” rating to a “market perform” rating in a research note on Friday, May 8th. Finally, The Goldman Sachs Group reissued a “buy” rating and set a $382.00 price target on shares of HubSpot in a report on Friday, May 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $307.86.

Key Headlines Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: HubSpot debuted Agent Hub, a new offering designed to unify AI agents, reinforcing its push into AI-powered workflow tools and giving investors a fresh growth narrative. HubSpot Debuts Agent Hub to Unify AI Agents
• Positive Sentiment: Several research notes highlighted HubSpot as a beneficiary of expanding AI adoption and strong demand for AI-infused software, which can support sentiment around the stock. 4 Software Stocks Poised to Benefit From Expanding AI Adoption
• Positive Sentiment: Citigroup lowered its price target to $217 from $230, but kept a Buy rating, implying roughly 5.7% upside from the current share price and signaling continued analyst confidence. Benzinga report on Citi target cut
• Neutral Sentiment: HubSpot reversed a customer data policy after privacy backlash, which may reduce reputational risk, but also underscores sensitivity around data practices. HubSpot Reverses Customer Data Policy After Backlash Over Privacy Concerns
• Neutral Sentiment: Management and product updates continue to emphasize AI and revenue workflow improvements, helping reinforce the long-term growth story, though these updates are not a near-term catalyst by themselves. HubSpot June 2026 updates
• Negative Sentiment: HubSpot director Brian Halligan sold 8,500 shares for about $1.9 million, which can weigh on sentiment even if the sale may be routine. HubSpot Director Brian Halligan Sells 8,500 Shares
• Negative Sentiment: Some commentary says HUBS still looks overvalued despite its AI agent launch, and Wells Fargo reportedly cut the stock to Hold, reflecting valuation caution that could cap gains. HubSpot Stock Still Looks Overvalued As AI Agent Tools Launch HubSpot Cut to Hold at Wells Fargo

Insider Buying and Selling

In other HubSpot news, insider Erika Ashley Fisher sold 915 shares of HubSpot stock in a transaction on Monday, May 4th. The shares were sold at an average price of $236.66, for a total transaction of $216,543.90. Following the sale, the insider owned 16,270 shares of the company’s stock, valued at $3,850,458.20. The trade was a 5.32% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Lorrie M. Norrington bought 1,313 shares of the company’s stock in a transaction dated Monday, May 11th. The shares were acquired at an average cost of $190.42 per share, with a total value of $250,021.46. Following the acquisition, the director directly owned 2,838 shares of the company’s stock, valued at approximately $540,411.96. This represents a 86.10% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last ninety days, insiders have bought 14,063 shares of company stock worth $2,585,781 and have sold 17,915 shares worth $3,654,114. Company insiders own 3.70% of the company’s stock.

HubSpot Trading Up 0.2%

NYSE:HUBS opened at $205.38 on Monday. The stock has a 50 day moving average of $200.86 and a two-hundred day moving average of $237.50. HubSpot, Inc. has a 12 month low of $169.63 and a 12 month high of $568.16. The firm has a market cap of $10.52 billion, a P/E ratio of 107.53, a price-to-earnings-growth ratio of 2.24 and a beta of 1.22.

HubSpot (NYSE:HUBS) last released its earnings results on Thursday, May 7th. The software maker reported $2.72 earnings per share for the quarter, beating the consensus estimate of $2.47 by $0.25. The business had revenue of $881.00 million for the quarter, compared to the consensus estimate of $863.32 million. HubSpot had a return on equity of 5.66% and a net margin of 3.04%.The business’s quarterly revenue was up 23.4% compared to the same quarter last year. During the same quarter last year, the business posted $1.84 earnings per share. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, research analysts forecast that HubSpot, Inc. will post 4.39 earnings per share for the current year.

About HubSpot

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.