Wells Fargo & Co (NYSE: WFC) announced last weekend that the majority of its Wachovia international locations have begun operating under the Wells Fargo name and brand.
Wells Fargo purchased Wachovia Corporation on December 31st 2008 after Wachovia failed during the midst of the financial crisis. Since then, Wells Fargo and Wachovia have been merging their brand names and have been closing redundant branches across the country. Wells Fargo is now targeting the international Wachovia branches and unifying under the Wells Fargo Brand.
“Since announcing the Wachovia and Wells Fargo merger, we’ve been building on each other’s strengths and expanding our capabilities to better help our customers,” said Dave Zuercher, executive vice president and group head of Wells Fargo’s International Group. “We’re proud to serve our global customers as one team. Providing our customers with the same high level of service and helping them succeed financially remains our number one priority.”
The majority of Wachovia international offices will now make use of the Wells Fargo name and brand on its signage, marketing material and stationary. A few branches will continue to operate under the Wachovia name and convert to Wells Fargo branches later in the year.
“We’re proud to be part of Wells Fargo’s continued commitment to building lasting banking relationships with leading financial institutions worldwide,” said Michael Heavener, executive vice president and group head of Wachovia’s Global Financial Institutions and Trade Services. “With our legacy extending for over 100 years, we will continue to serve U.S. customers through our overseas offices and network of 4,000 global correspondent banks while offering expanded solutions to help them conduct business.”
