Apple (NASDAQ: AAPL) Focuses on Mobile Devices, Placing Less Emphasis on Mac

Apple (NASDAQ: AAPL) Steve Jobs placed its iPhone OS, now called iOS, and related mobile devices including the iPhone, iPad and iPod Touch at the center of the focus of his keynote on Monday, while ignoring the company’s Macintosh platform.

Some Mac users have taken issue with Apple’s management for allegedly placing a much greater focus on its mobile device line of iPhones, iPads and iPod Touches rather than its desktop and notebook line of Mac computers.

Apple’s focus on its mobile device division was apparent during Steve Jobs’ Worldwide Developer Conference (WWDC) keynote. Apple’s CEO used nearly all of his two-hour stage time to discuss the new iteration of the iPhone and iOS 4.0. Jobs failed to mention that Apple was also launching Safari 5, the latest version of the company’s web browser.

Jobs spent the first section of his keynote discussing new iPhone applications, then discussed the latest iteration of the iOS, then announced the new iPhone model which had been previously leaked to the public.

Steve Jobs also said last week during the All Things Digital conference that he believed that personal computer usage was on the wane and that mobile devices are the future of computing. Apple has also removed the “Mac” category at its annual Apple Design Awards.

Steve Jobs has also referred to Apple as a “mobile devices company” and made it clear at recent shareholder meetings that Apple will be focusing on mobile devices. The company may include its MacBook and MacBook pro line of laptops as part of the strategy, but Mac desktops may be out of favor.



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