Phoenix New Media (NYSE:FENG – Get Free Report) and WhereverTV Broadcasting (OTCMKTS:TVTV – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.
Analyst Ratings
This is a breakdown of current recommendations for Phoenix New Media and WhereverTV Broadcasting, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Phoenix New Media | 1 | 0 | 0 | 0 | 1.00 |
| WhereverTV Broadcasting | 0 | 0 | 0 | 0 | 0.00 |
Insider & Institutional Ownership
6.3% of Phoenix New Media shares are held by institutional investors. 10.9% of Phoenix New Media shares are held by insiders. Comparatively, 54.6% of WhereverTV Broadcasting shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Phoenix New Media | -8.58% | -5.65% | -3.75% |
| WhereverTV Broadcasting | N/A | N/A | -26.61% |
Valuation & Earnings
This table compares Phoenix New Media and WhereverTV Broadcasting”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Phoenix New Media | $761.38 million | 0.03 | -$7.45 million | ($0.56) | -3.73 |
| WhereverTV Broadcasting | N/A | N/A | -$60,000.00 | N/A | N/A |
WhereverTV Broadcasting has lower revenue, but higher earnings than Phoenix New Media.
Risk & Volatility
Phoenix New Media has a beta of 0.44, suggesting that its stock price is 56% less volatile than the S&P 500. Comparatively, WhereverTV Broadcasting has a beta of 5.41, suggesting that its stock price is 441% more volatile than the S&P 500.
Summary
WhereverTV Broadcasting beats Phoenix New Media on 5 of the 9 factors compared between the two stocks.
About Phoenix New Media
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
About WhereverTV Broadcasting
WhereverTV Broadcasting Corporation provides subscription television service worldwide. Its platform enables subscribers to access licensed and free-to-air channels across multiple devices via its patented interactive program guide technology. The company's platform manages broadcast rights across geographies and provides individual customer viewing experiences based on customer locations (geo-targeting) and content-rights management (subscriptions). Its in-language subscription offerings include Spanish, Arabic, and Greek; and genre specific subscriptions include various content, such as news, faith, dramas, sports, movies, reality, kid's, and others. WhereverTV Broadcasting Corporation was incorporated in 2006 and is based in Fort Myers, Florida.
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