Docebo (NASDAQ:DCBO – Get Free Report) and Rubrik (NYSE:RBRK – Get Free Report) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, risk, analyst recommendations, dividends, institutional ownership and valuation.
Profitability
This table compares Docebo and Rubrik’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Docebo | 9.54% | 63.56% | 16.49% |
| Rubrik | -41.00% | N/A | -26.88% |
Risk and Volatility
Docebo has a beta of 1.45, indicating that its stock price is 45% more volatile than the S&P 500. Comparatively, Rubrik has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Docebo | $236.69 million | 2.62 | $26.74 million | $0.74 | 29.19 |
| Rubrik | $886.54 million | 15.95 | -$1.15 billion | ($2.34) | -30.60 |
Docebo has higher earnings, but lower revenue than Rubrik. Rubrik is trading at a lower price-to-earnings ratio than Docebo, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
53.2% of Docebo shares are owned by institutional investors. Comparatively, 49.5% of Rubrik shares are owned by institutional investors. 32.4% of Rubrik shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Docebo and Rubrik, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Docebo | 0 | 6 | 7 | 0 | 2.54 |
| Rubrik | 1 | 2 | 18 | 0 | 2.81 |
Docebo currently has a consensus target price of $36.20, suggesting a potential upside of 67.59%. Rubrik has a consensus target price of $109.06, suggesting a potential upside of 52.30%. Given Docebo’s higher possible upside, equities research analysts plainly believe Docebo is more favorable than Rubrik.
Summary
Docebo beats Rubrik on 9 of the 14 factors compared between the two stocks.
About Docebo
Docebo Inc. operates as a learning management software company that provides artificial intelligence (AI)-powered learning platform in North America and internationally. It offers Learning Management System (LMS) to train internal and external workforces, partners, and customers. The company's cloud platform consists of a learning suite, which includes Docebo Learn LMS, a cloud-based learning platform that allows learning administrators to deliver personalized learning; Docebo Shape, an AI-based learning content creation tool, which enables learning administrators to turn internal and external resources into engaging, multilingual, and microlearning content to share across the business; Docebo Content that allows off-the-shelf learning content by partnering content specialist; Docebo Learning Impact, a learning measurement tool that enables administrators to prove and improve training programs; Docebo Learn Data, which gives a comprehensive view on learning data to business results; Docebo Connect that connects Docebo to custom tech stack and making integrations; and Docebo Flow that allows businesses to directly inject learning into the flow of work. It also offers Docebo for Salesforce, a native integration that leverages Salesforce's application programming interface and technology architecture to produce a learning experience; Docebo Embed that allows original equipment manufacturers to embed and re-sell Docebo as a part of their software; Docebo Mobile App Publisher product that allows companies to create and publish own branded version of Docebo Go.Learn mobile learning applications; Docebo Extended Enterprise which breeds customer education, partner enablement, and retention; Docebo Discover, Coach & Share that enhances the learning experience to create a culture of social learning; and Docebo for Microsoft Teams, that brings learning directly into Microsoft Teams. The company was founded in 2005 and is headquartered in Toronto, Canada.
About Rubrik
Rubrik, Inc. provides data security solutions to individuals and businesses worldwide. The company offers enterprise data protection, unstructured data protection, cloud data protection, and SaaS data protection solutions; data threat analytics; data security posture; and cyber recovery solutions. It serves financial, retail, trade, transportation, energy, industrial, healthcare and life science, education, technology, media, communications, and public sectors. Rubrik, Inc. was formerly known as Scaledata, Inc. and changed its name to Rubrik, Inc. in October 2014. The company was incorporated in 2013 and is based in Palo Alto, California.
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