Critical Review: The Digital Development Group (OTCMKTS:DIDG) & SEMrush (NYSE:SEMR)

SEMrush (NYSE:SEMR) and The Digital Development Group (OTCMKTS:DIDG) are both services companies, but which is the better business? We will contrast the two companies based on the strength of their risk, institutional ownership, earnings, dividends, valuation, analyst recommendations and profitability.

Earnings & Valuation

This table compares SEMrush and The Digital Development Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SEMrush	$376.82 million	4.69	$8.24 million	($0.02)	-592.50
The Digital Development Group	N/A	N/A	N/A	N/A	N/A

SEMrush has higher revenue and earnings than The Digital Development Group.

Profitability

This table compares SEMrush and The Digital Development Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-1.05%	-1.60%	-1.07%
The Digital Development Group	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of current ratings and recommmendations for SEMrush and The Digital Development Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	5	0	0	1.83
The Digital Development Group	0	0	0	0	0.00

Given The Digital Development Group’s higher probable upside, analysts plainly believe The Digital Development Group is more favorable than SEMrush.

Institutional and Insider Ownership

32.9% of SEMrush shares are owned by institutional investors. 55.6% of SEMrush shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

About SEMrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.

About The Digital Development Group

The Digital Development Group Corp. is a development-stage company. It offers a solution, which is capable of delivering over-the-top (OTT) content across multiple platforms. It also handles billing and administrative functionality, including reporting, analytics and integrated digital rights management. Monetization methods supported by the platform include paid subscriptions (supporting credit card payments and PayPal), VIP subscriptions and video ads in any format. Its website, The Movie & Music Network, offers movies, music, special interest, late night and other channels. The Company’s platform supports multiple media formats, with a backend that supports PHP, .NET, Python, ColdFusion, Ruby, HTML 5 and Flash; utilizes storage solutions provided by Limelight and Rackspace, and provides automated encoding of video content and allows streaming to a range of devices, including Apple’s suite of iPhones and iPads.