comScore (NASDAQ:SCOR) Shares Down 4.7% – What’s Next?

Shares of comScore, Inc. (NASDAQ:SCOR) fell 4.7% during trading on Monday . The stock traded as low as $6.71 and last traded at $6.7450. 3,695 shares traded hands during trading, a decline of 53% from the average session volume of 7,890 shares. The stock had previously closed at $7.08.

Analysts Set New Price Targets

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research note on Monday, December 1st. One investment analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, comScore presently has an average rating of “Sell”.

comScore Stock Down 4.7%

The stock has a market cap of $33.86 million, a price-to-earnings ratio of -1.22 and a beta of 1.05. The stock has a 50 day simple moving average of $7.28 and a 200 day simple moving average of $6.27.

Insider Transactions at comScore

In other comScore news, Director William Paul Livek sold 9,900 shares of the business’s stock in a transaction on Friday, November 14th. The shares were sold at an average price of $6.55, for a total transaction of $64,845.00. Following the completion of the sale, the director owned 187,473 shares in the company, valued at approximately $1,227,948.15. The trade was a 5.02% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Over the last three months, insiders have sold 17,843 shares of company stock valued at $121,851. Company insiders own 11.10% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in the business. Citadel Advisors LLC acquired a new position in shares of comScore during the third quarter valued at about $96,000. Covestor Ltd bought a new position in comScore in the 3rd quarter valued at about $91,000. Susquehanna International Group LLP lifted its position in comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after acquiring an additional 5,191 shares in the last quarter. Finally, Westerly Capital Management LLC boosted its stake in comScore by 1.3% during the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after purchasing an additional 5,000 shares during the last quarter. 42.15% of the stock is owned by institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.