Critical Comparison: Flexsteel Industries (NASDAQ:FLXS) vs. Maxx Sports TV (OTCMKTS:AMXX)

Flexsteel Industries (NASDAQ:FLXS) and Maxx Sports TV (OTCMKTS:AMXX) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings and profitability.

Profitability

This table compares Flexsteel Industries and Maxx Sports TV’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Flexsteel Industries	5.22%	16.28%	9.75%
Maxx Sports TV	N/A	N/A	N/A

Valuation and Earnings

This table compares Flexsteel Industries and Maxx Sports TV”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flexsteel Industries	$441.07 million	0.51	$20.15 million	$4.11	10.32
Maxx Sports TV	N/A	N/A	N/A	N/A	N/A

Flexsteel Industries has higher revenue and earnings than Maxx Sports TV.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Flexsteel Industries and Maxx Sports TV, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Flexsteel Industries	1	1	0	0	1.50
Maxx Sports TV	0	0	0	0	0.00

Given Maxx Sports TV’s higher probable upside, analysts clearly believe Maxx Sports TV is more favorable than Flexsteel Industries.

Insider & Institutional Ownership

36.3% of Flexsteel Industries shares are held by institutional investors. 11.2% of Flexsteel Industries shares are held by insiders. Comparatively, 39.3% of Maxx Sports TV shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Flexsteel Industries beats Maxx Sports TV on 6 of the 8 factors compared between the two stocks.

About Flexsteel Industries

Flexsteel Industries, Inc., together with its subsidiaries, operates as a manufacturer, importer, and markets of upholstered furniture for residential and contract markets in the United States. It provides upholstered furniture, such as sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture, and outdoor furniture. The company distributes its products through e-commerce channels and dealer sales force. It also engages in export related activities. Flexsteel Industries, Inc. was founded in 1893 and is based in Dubuque, Iowa.

About Maxx Sports TV

Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.