Newell Brands (NASDAQ:NWL – Get Free Report) and TAAT Global Alternatives (OTCMKTS:TOBAF – Get Free Report) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability and analyst recommendations.
Risk & Volatility
Newell Brands has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500. Comparatively, TAAT Global Alternatives has a beta of 1.64, meaning that its stock price is 64% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Newell Brands and TAAT Global Alternatives, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Newell Brands | 1 | 5 | 4 | 0 | 2.30 |
| TAAT Global Alternatives | 0 | 0 | 0 | 0 | 0.00 |
Earnings and Valuation
This table compares Newell Brands and TAAT Global Alternatives”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Newell Brands | $7.58 billion | 0.21 | -$216.00 million | ($0.06) | -62.83 |
| TAAT Global Alternatives | $70.15 million | 0.01 | -$8.24 million | ($0.27) | -0.13 |
TAAT Global Alternatives has lower revenue, but higher earnings than Newell Brands. Newell Brands is trading at a lower price-to-earnings ratio than TAAT Global Alternatives, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
92.5% of Newell Brands shares are owned by institutional investors. Comparatively, 0.0% of TAAT Global Alternatives shares are owned by institutional investors. 0.7% of Newell Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Newell Brands and TAAT Global Alternatives’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Newell Brands | -0.33% | 8.64% | 2.08% |
| TAAT Global Alternatives | N/A | N/A | N/A |
Summary
Newell Brands beats TAAT Global Alternatives on 10 of the 14 factors compared between the two stocks.
About Newell Brands
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. Newell Brands Inc. was founded in 1903 and is based in Atlanta, Georgia.
About TAAT Global Alternatives
TAAT Global Alternatives Inc., a life sciences company, develops, manufactures, and distributes tobacco and non-tobacco products in Canada and the United States. It offers non-tobacco based smokable products and flavorings; and nicotine-free and tobacco-free alternatives to traditional cigarettes under the TAAT brand. The company was formerly known as TAAT Lifestyle & Wellness Ltd. and changed its name to TAAT Global Alternatives Inc. in April 2021. TAAT Global Alternatives Inc. was incorporated in 2006 and is headquartered in Las Vegas, Nevada.
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