Princeton Global Asset Management LLC Sells 5,982 Shares of Salesforce Inc. $CRM

Princeton Global Asset Management LLC lessened its holdings in Salesforce Inc. (NYSE:CRM) by 91.0% during the third quarter, according to its most recent disclosure with the SEC. The institutional investor owned 589 shares of the CRM provider’s stock after selling 5,982 shares during the period. Princeton Global Asset Management LLC’s holdings in Salesforce were worth $140,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. KDT Advisors LLC boosted its position in shares of Salesforce by 4.1% during the 1st quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock valued at $260,000 after acquiring an additional 38 shares during the last quarter. Scott & Selber Inc. raised its stake in Salesforce by 0.7% in the second quarter. Scott & Selber Inc. now owns 5,850 shares of the CRM provider’s stock valued at $1,595,000 after purchasing an additional 39 shares in the last quarter. Hanson & Doremus Investment Management lifted its position in Salesforce by 6.9% during the second quarter. Hanson & Doremus Investment Management now owns 607 shares of the CRM provider’s stock valued at $166,000 after purchasing an additional 39 shares during the last quarter. Beverly Hills Private Wealth LLC grew its stake in Salesforce by 2.3% in the 2nd quarter. Beverly Hills Private Wealth LLC now owns 1,716 shares of the CRM provider’s stock worth $468,000 after buying an additional 39 shares in the last quarter. Finally, Lifeworks Advisors LLC increased its holdings in shares of Salesforce by 2.9% in the 2nd quarter. Lifeworks Advisors LLC now owns 1,420 shares of the CRM provider’s stock worth $387,000 after buying an additional 40 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

CRM has been the subject of a number of research analyst reports. Cantor Fitzgerald reaffirmed an “overweight” rating on shares of Salesforce in a report on Thursday, December 4th. Bank of America dropped their price target on Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a research note on Monday, November 17th. Oppenheimer reduced their price objective on Salesforce from $315.00 to $300.00 and set an “outperform” rating on the stock in a research report on Monday, December 1st. JMP Securities restated a “market outperform” rating and issued a $430.00 target price on shares of Salesforce in a research report on Friday, October 17th. Finally, BMO Capital Markets reduced their price target on shares of Salesforce from $280.00 to $275.00 and set an “outperform” rating on the stock in a research report on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $326.68.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Insider Activity

In other Salesforce news, Director G Mason Morfit purchased 96,000 shares of the stock in a transaction on Friday, December 5th. The stock was acquired at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the transaction, the director directly owned 2,994,509 shares of the company’s stock, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Marc Benioff sold 2,250 shares of the stock in a transaction that occurred on Friday, October 17th. The stock was sold at an average price of $244.64, for a total value of $550,440.00. Following the completion of the sale, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at approximately $2,914,046,729.44. This trade represents a 0.02% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 173,034 shares of company stock valued at $41,097,367. Insiders own 3.00% of the company’s stock.

Salesforce Price Performance

Shares of Salesforce stock opened at $259.64 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The business’s 50 day simple moving average is $246.94 and its two-hundred day simple moving average is $251.75. The stock has a market capitalization of $243.29 billion, a P/E ratio of 34.67, a price-to-earnings-growth ratio of 1.94 and a beta of 1.25. Salesforce Inc. has a one year low of $221.96 and a one year high of $367.09.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm had revenue of $10.26 billion during the quarter, compared to analyst estimates of $10.27 billion. During the same quarter in the prior year, the firm posted $2.41 earnings per share. The business’s quarterly revenue was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Analysts forecast that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th will be given a $0.416 dividend. The ex-dividend date is Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.6%. Salesforce’s payout ratio is presently 22.16%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.