Brady Family Wealth LLC Cuts Stock Holdings in Alphabet Inc. $GOOG

Brady Family Wealth LLC cut its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 43.7% during the third quarter, HoldingsChannel.com reports. The institutional investor owned 4,742 shares of the information services provider’s stock after selling 3,680 shares during the quarter. Brady Family Wealth LLC’s holdings in Alphabet were worth $1,155,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in GOOG. Kingstone Capital Partners Texas LLC increased its stake in shares of Alphabet by 580,897.4% in the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 135,087,705 shares of the information services provider’s stock valued at $23,963,208,000 after purchasing an additional 135,064,454 shares in the last quarter. Norges Bank acquired a new stake in Alphabet in the second quarter valued at approximately $4,298,572,000. Vanguard Group Inc. increased its position in shares of Alphabet by 1.3% in the second quarter. Vanguard Group Inc. now owns 416,753,033 shares of the information services provider’s stock valued at $73,927,821,000 after buying an additional 5,182,111 shares in the last quarter. Assenagon Asset Management S.A. increased its position in shares of Alphabet by 73.5% in the third quarter. Assenagon Asset Management S.A. now owns 9,808,152 shares of the information services provider’s stock valued at $2,388,775,000 after buying an additional 4,154,929 shares in the last quarter. Finally, Laurel Wealth Advisors LLC raised its stake in shares of Alphabet by 17,547.9% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,122,727 shares of the information services provider’s stock worth $731,331,000 after buying an additional 4,099,366 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud scored a very large security‑services expansion with Palo Alto Networks that sources say is “approaching $10 billion,” a material commercial win that should lift cloud revenue and backlog expectations. Google Cloud lands deal with Palo Alto Networks
• Positive Sentiment: Brokerage momentum: Wedbush and other analysts have recently raised targets/ratings (new Wedbush $350 target) — analyst upgrades and higher price targets are supporting buyer interest. New Analyst Forecast: $GOOGL Given $350 Price Target
• Positive Sentiment: Talent win for AI: Coverage reports ~20% of Google’s 2025 AI software-engineer hires were “boomerang” ex‑employees — a sign management is successfully rehiring experienced AI staff amid intense competition, which supports execution on Gemini, cloud AI products and new hardware/software initiatives. Google’s boomerang year: 20% of AI software engineers hired in 2025 were ex-employees
• Neutral Sentiment: Social/market chatter highlights AI product strength (Gemini updates) and Waymo funding talk — these narratives can lift sentiment but carry execution and valuation risk if monetization timelines slip. Opinions on AI Innovations and Waymo Funding
• Neutral Sentiment: Technical/trading signals: Power‑inflow/order‑flow alerts and recent intraday momentum have drawn short‑term traders into GOOG, amplifying moves on news. GOOG Hits Intraday High After Key Trading Signal
• Negative Sentiment: Regulatory/legal headwinds: Mexico’s antitrust authority ordered Google to drop certain Android restrictions, and a Spanish consumer group has opened preliminary legal action over alleged data collection — these actions raise compliance, litigation and product‑bundling risk in key markets. Mexico’s antitrust commission resolves Android competition case Spanish consumer group seeks to sue Google in data row
• Negative Sentiment: Insider selling: Multiple filings show director/exec stock sales (including CEO sales disclosed) — routine for tax/planning but some investors view concentrated insider sales negatively in the short term. Alphabet insider buying and selling

Wall Street Analyst Weigh In

Several equities research analysts recently commented on GOOG shares. Oppenheimer boosted their price target on shares of Alphabet from $300.00 to $345.00 and gave the stock an “outperform” rating in a report on Thursday, October 30th. Raymond James Financial set a $275.00 target price on shares of Alphabet and gave the stock an “outperform” rating in a research note on Friday, October 24th. Loop Capital upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a report on Tuesday, November 18th. Cowen reiterated a “buy” rating on shares of Alphabet in a research note on Friday, December 12th. Finally, Bank of America raised their target price on Alphabet from $280.00 to $335.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Buy” and an average price target of $313.04.

Insider Activity

In other Alphabet news, Director John L. Hennessy sold 600 shares of Alphabet stock in a transaction on Monday, December 15th. The stock was sold at an average price of $308.19, for a total value of $184,914.00. Following the sale, the director owned 3,916 shares in the company, valued at $1,206,872.04. The trade was a 13.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Frances Arnold sold 102 shares of the stock in a transaction on Monday, December 1st. The stock was sold at an average price of $317.66, for a total value of $32,401.32. Following the transaction, the director owned 18,104 shares of the company’s stock, valued at approximately $5,750,916.64. This represents a 0.56% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 228,906 shares of company stock worth $63,984,117. Corporate insiders own 12.99% of the company’s stock.

Alphabet Stock Performance

NASDAQ GOOG opened at $308.61 on Monday. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The stock’s fifty day moving average is $289.83 and its two-hundred day moving average is $235.49. The firm has a market capitalization of $3.72 trillion, a P/E ratio of 30.43, a price-to-earnings-growth ratio of 1.79 and a beta of 1.07. Alphabet Inc. has a fifty-two week low of $142.66 and a fifty-two week high of $328.67.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating the consensus estimate of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. During the same quarter in the previous year, the company posted $2.12 EPS. The company’s revenue was up 15.9% compared to the same quarter last year. On average, research analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s payout ratio is presently 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.