Olaplex (NASDAQ:OLPX) & Natural Health Trends (NASDAQ:NHTC) Head-To-Head Survey

Natural Health Trends (NASDAQ:NHTC) and Olaplex (NASDAQ:OLPX) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, analyst recommendations, earnings, risk and institutional ownership.

Earnings & Valuation

This table compares Natural Health Trends and Olaplex”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natural Health Trends	$42.96 million	0.87	$570,000.00	($0.01)	-326.00
Olaplex	$422.67 million	2.04	$19.52 million	N/A	N/A

Olaplex has higher revenue and earnings than Natural Health Trends.

Institutional and Insider Ownership

10.1% of Natural Health Trends shares are held by institutional investors. Comparatively, 87.4% of Olaplex shares are held by institutional investors. 9.6% of Natural Health Trends shares are held by insiders. Comparatively, 4.2% of Olaplex shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Volatility and Risk

Natural Health Trends has a beta of 0.81, meaning that its stock price is 19% less volatile than the S&P 500. Comparatively, Olaplex has a beta of 2.27, meaning that its stock price is 127% more volatile than the S&P 500.

Profitability

This table compares Natural Health Trends and Olaplex’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Natural Health Trends	-0.29%	-0.40%	-0.24%
Olaplex	-1.18%	1.31%	0.70%

Analyst Ratings

This is a summary of recent ratings for Natural Health Trends and Olaplex, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natural Health Trends	1	0	0	0	1.00
Olaplex	1	4	2	1	2.38

Olaplex has a consensus price target of $1.85, suggesting a potential upside of 43.41%. Given Olaplex’s stronger consensus rating and higher probable upside, analysts clearly believe Olaplex is more favorable than Natural Health Trends.

Summary

Olaplex beats Natural Health Trends on 12 of the 14 factors compared between the two stocks.

About Natural Health Trends

Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.

About Olaplex

Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.