Rep. Tim Moore Purchases Shares of Harley-Davidson, Inc. (NYSE:HOG)

Representative Tim Moore (R-North Carolina) recently bought shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on December 19th, the Representative disclosed that they had bought between $15,001 and $50,000 in Harley-Davidson stock on December 9th.

Representative Tim Moore also recently made the following trade(s):

• Purchased $15,001 – $50,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 12/16/2025.
• Purchased $15,001 – $50,000 in shares of Verizon Communications (NYSE:VZ) on 12/10/2025.
• Sold $50,001 – $100,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 12/10/2025.
• Purchased $50,001 – $100,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 12/9/2025.
• Sold $100,001 – $250,000 in shares of Hyster-Yale (NYSE:HY) on 12/3/2025.
• Sold $15,001 – $50,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 11/28/2025.
• Sold $15,001 – $50,000 in shares of Harley-Davidson (NYSE:HOG) on 11/28/2025.
• Purchased $15,001 – $50,000 in shares of Harley-Davidson (NYSE:HOG) on 11/21/2025.
• Purchased $15,001 – $50,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 11/20/2025.
• Purchased $15,001 – $50,000 in shares of Hyster-Yale (NYSE:HY) on 11/20/2025.

Harley-Davidson Stock Down 1.6%

NYSE:HOG opened at $20.92 on Tuesday. Harley-Davidson, Inc. has a 1 year low of $20.45 and a 1 year high of $31.25. The stock has a 50-day moving average price of $24.58 and a two-hundred day moving average price of $25.73. The stock has a market cap of $2.47 billion, a price-to-earnings ratio of 5.08, a PEG ratio of 0.28 and a beta of 1.33. The company has a current ratio of 2.51, a quick ratio of 2.36 and a debt-to-equity ratio of 0.88.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, topping analysts’ consensus estimates of $1.38 by $1.72. Harley-Davidson had a return on equity of 15.19% and a net margin of 11.37%.The company had revenue of $1.34 billion for the quarter, compared to analyst estimates of $1.01 billion. As a group, equities analysts expect that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Monday, December 22nd. Shareholders of record on Tuesday, December 9th were issued a dividend of $0.18 per share. The ex-dividend date was Tuesday, December 9th. This represents a $0.72 annualized dividend and a yield of 3.4%. Harley-Davidson’s payout ratio is currently 17.48%.

Institutional Investors Weigh In On Harley-Davidson

Several large investors have recently made changes to their positions in HOG. Allworth Financial LP increased its holdings in Harley-Davidson by 13.7% during the third quarter. Allworth Financial LP now owns 4,314 shares of the company’s stock worth $120,000 after buying an additional 519 shares during the last quarter. Centaurus Financial Inc. bought a new position in shares of Harley-Davidson in the 3rd quarter valued at about $168,000. Armistice Capital LLC acquired a new position in shares of Harley-Davidson during the 3rd quarter worth about $362,000. CANADA LIFE ASSURANCE Co raised its holdings in shares of Harley-Davidson by 5.3% in the 3rd quarter. CANADA LIFE ASSURANCE Co now owns 128,247 shares of the company’s stock valued at $3,679,000 after purchasing an additional 6,445 shares during the period. Finally, Triumph Capital Management lifted its stake in Harley-Davidson by 4.7% in the 3rd quarter. Triumph Capital Management now owns 10,171 shares of the company’s stock valued at $284,000 after purchasing an additional 454 shares during the last quarter. Institutional investors and hedge funds own 85.10% of the company’s stock.

Analyst Ratings Changes

A number of brokerages have weighed in on HOG. Morgan Stanley cut their price target on shares of Harley-Davidson from $25.00 to $21.00 and set an “underweight” rating on the stock in a research note on Wednesday, November 19th. Loop Capital started coverage on Harley-Davidson in a research report on Tuesday, November 25th. They issued a “hold” rating and a $21.00 target price on the stock. Weiss Ratings upgraded Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Wednesday, October 8th. DA Davidson decreased their price target on shares of Harley-Davidson from $34.00 to $30.00 and set a “buy” rating for the company in a research note on Monday, November 10th. Finally, UBS Group cut their price objective on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a research report on Thursday, November 13th. Two equities research analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the company has a consensus rating of “Hold” and an average price target of $27.88.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.