Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) and Bridgeline Digital (NASDAQ:BLIN – Get Free Report) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, earnings and analyst recommendations.
Insider and Institutional Ownership
4.5% of Trivago N.V. ADS shares are owned by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are owned by institutional investors. 6.5% of Trivago N.V. ADS shares are owned by company insiders. Comparatively, 23.5% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Trivago N.V. ADS and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trivago N.V. ADS | 0.46% | 1.54% | 0.94% |
| Bridgeline Digital | -16.37% | -25.11% | -15.51% |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trivago N.V. ADS | 1 | 4 | 1 | 0 | 2.00 |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
Trivago N.V. ADS presently has a consensus target price of $3.85, suggesting a potential upside of 36.04%. Bridgeline Digital has a consensus target price of $4.62, suggesting a potential upside of 369.42%. Given Bridgeline Digital’s higher possible upside, analysts plainly believe Bridgeline Digital is more favorable than Trivago N.V. ADS.
Valuation and Earnings
This table compares Trivago N.V. ADS and Bridgeline Digital”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trivago N.V. ADS | $498.74 million | 0.40 | -$25.64 million | $0.07 | 40.43 |
| Bridgeline Digital | $15.38 million | 0.77 | -$2.52 million | ($0.26) | -3.79 |
Bridgeline Digital has lower revenue, but higher earnings than Trivago N.V. ADS. Bridgeline Digital is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Trivago N.V. ADS has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.73, indicating that its share price is 27% less volatile than the S&P 500.
Summary
Trivago N.V. ADS beats Bridgeline Digital on 7 of the 12 factors compared between the two stocks.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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