Token Cat (NASDAQ:TC) vs. TripAdvisor (NASDAQ:TRIP) Head-To-Head Review

TripAdvisor (NASDAQ:TRIP) and Token Cat (NASDAQ:TC) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk and profitability.

Institutional & Insider Ownership

99.0% of TripAdvisor shares are held by institutional investors. Comparatively, 8.9% of Token Cat shares are held by institutional investors. 3.1% of TripAdvisor shares are held by insiders. Comparatively, 0.5% of Token Cat shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Volatility and Risk

TripAdvisor has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Token Cat has a beta of 0.66, suggesting that its share price is 34% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and target prices for TripAdvisor and Token Cat, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TripAdvisor	5	6	1	0	1.67
Token Cat	1	0	0	0	1.00

TripAdvisor currently has a consensus target price of $16.25, suggesting a potential upside of 16.07%. Given TripAdvisor’s stronger consensus rating and higher possible upside, equities analysts clearly believe TripAdvisor is more favorable than Token Cat.

Earnings & Valuation

This table compares TripAdvisor and Token Cat”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TripAdvisor	$1.84 billion	0.89	$5.00 million	$0.64	21.88
Token Cat	$6.74 million	1.95	-$25.76 million	N/A	N/A

TripAdvisor has higher revenue and earnings than Token Cat.

Profitability

This table compares TripAdvisor and Token Cat’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TripAdvisor	4.23%	14.77%	3.91%
Token Cat	N/A	N/A	N/A

Summary

TripAdvisor beats Token Cat on 11 of the 12 factors compared between the two stocks.

About TripAdvisor

TripAdvisor, Inc. operates as an online travel company, primarily engages in the provision of travel guidance products and services worldwide. The company operates in three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator's segment provides pure-play experiences online travel agency that comprehensive and connecting travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace that enables diners to discover and book online reservations at restaurants. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.

About Token Cat

TuanChe Limited, through its subsidiaries, operates as an omni-channel automotive marketplace in China and internationally. It organizes auto shows and special promotion events; and provides integrated marketing solutions to industry customers, which include automakers, franchised dealerships, secondary dealers, and automotive service providers, as well as enable interactions between participants on both sides of a potential transaction. The company also offers business and technical support, and consulting services; online marketing services through various online platforms, including tuanche.com website, WeChat account, WeChat mini-program, mobile applications, and Cheshangtong, a SaaS product; and referral services for commercial bank to enhance its auto loan business. The company has a strategic partnership with Alibaba Group's Tmall; and Beijing Easyhome Furnishing Chain Group Co., Ltd. TuanChe Limited was founded in 2010 and is headquartered in Beijing, China.