Salesforce Inc. $CRM Shares Acquired by Brookstone Capital Management

Brookstone Capital Management boosted its stake in Salesforce Inc. (NYSE:CRM) by 66.2% in the 3rd quarter, Holdings Channel reports. The firm owned 82,986 shares of the CRM provider’s stock after buying an additional 33,060 shares during the quarter. Brookstone Capital Management’s holdings in Salesforce were worth $19,668,000 as of its most recent SEC filing.

Other hedge funds also recently added to or reduced their stakes in the company. Cape ANN Savings Bank acquired a new stake in shares of Salesforce in the third quarter valued at about $458,000. Value Partners Investments Inc. purchased a new position in Salesforce in the 3rd quarter worth approximately $44,785,000. Alliance Wealth Advisors LLC boosted its holdings in Salesforce by 3.3% in the 3rd quarter. Alliance Wealth Advisors LLC now owns 2,012 shares of the CRM provider’s stock worth $477,000 after acquiring an additional 64 shares during the period. Hanson & Doremus Investment Management grew its position in Salesforce by 7.7% in the third quarter. Hanson & Doremus Investment Management now owns 654 shares of the CRM provider’s stock valued at $155,000 after acquiring an additional 47 shares in the last quarter. Finally, DAVENPORT & Co LLC raised its stake in shares of Salesforce by 34.7% during the third quarter. DAVENPORT & Co LLC now owns 34,397 shares of the CRM provider’s stock valued at $8,160,000 after purchasing an additional 8,858 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

CRM has been the subject of several analyst reports. Northland Securities upped their target price on shares of Salesforce from $264.00 to $267.00 and gave the company a “market perform” rating in a research note on Thursday, December 4th. Royal Bank Of Canada restated a “sector perform” rating and set a $250.00 target price on shares of Salesforce in a research note on Thursday, December 4th. JMP Securities reiterated a “market outperform” rating and issued a $430.00 price target on shares of Salesforce in a research note on Friday, October 17th. Northland Capmk downgraded Salesforce from a “strong-buy” rating to a “hold” rating in a report on Tuesday, October 14th. Finally, Sanford C. Bernstein restated an “underperform” rating on shares of Salesforce in a report on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $326.68.

Salesforce Price Performance

Shares of CRM opened at $265.29 on Thursday. Salesforce Inc. has a 52 week low of $221.96 and a 52 week high of $367.09. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The firm has a market cap of $248.57 billion, a price-to-earnings ratio of 35.42, a PEG ratio of 1.96 and a beta of 1.25. The stock has a 50 day moving average of $248.30 and a 200-day moving average of $251.67.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.86 by $0.39. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The business had revenue of $10.26 billion for the quarter, compared to analyst estimates of $10.27 billion. During the same period in the prior year, the company posted $2.41 EPS. The business’s revenue was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, analysts forecast that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be issued a $0.416 dividend. The ex-dividend date of this dividend is Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s payout ratio is 22.16%.

Insider Buying and Selling at Salesforce

In related news, insider Parker Harris sold 134,662 shares of the firm’s stock in a transaction that occurred on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. This trade represents a 49.07% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director David Blair Kirk acquired 1,936 shares of Salesforce stock in a transaction that occurred on Wednesday, December 17th. The shares were bought at an average price of $258.64 per share, with a total value of $500,727.04. Following the transaction, the director directly owned 10,677 shares in the company, valued at approximately $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders have sold 168,534 shares of company stock worth $39,985,777 in the last ninety days. Insiders own 3.00% of the company’s stock.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.