Farther Finance Advisors LLC lifted its position in shares of Visa Inc. (NYSE:V – Free Report) by 15.6% in the third quarter, Holdings Channel reports. The institutional investor owned 61,742 shares of the credit-card processor’s stock after acquiring an additional 8,319 shares during the quarter. Farther Finance Advisors LLC’s holdings in Visa were worth $21,077,000 at the end of the most recent quarter.
A number of other large investors have also recently added to or reduced their stakes in the business. Family Legacy Financial Solutions LLC acquired a new position in shares of Visa in the 2nd quarter valued at $28,000. Harbor Asset Planning Inc. purchased a new stake in Visa in the 2nd quarter valued at about $29,000. Sagard Holdings Management Inc. acquired a new position in Visa in the second quarter valued at about $31,000. Cranbrook Wealth Management LLC boosted its stake in Visa by 82.0% during the second quarter. Cranbrook Wealth Management LLC now owns 91 shares of the credit-card processor’s stock worth $32,000 after buying an additional 41 shares during the period. Finally, Bare Financial Services Inc boosted its stake in Visa by 287.0% during the second quarter. Bare Financial Services Inc now owns 89 shares of the credit-card processor’s stock worth $32,000 after buying an additional 66 shares during the period. 82.15% of the stock is currently owned by institutional investors and hedge funds.
Visa Stock Up 0.4%
Shares of NYSE V opened at $354.78 on Thursday. The stock has a market cap of $646.31 billion, a P/E ratio of 34.75, a PEG ratio of 2.08 and a beta of 0.82. The business’s fifty day simple moving average is $337.95 and its 200-day simple moving average is $344.33. Visa Inc. has a 12-month low of $299.00 and a 12-month high of $375.51. The company has a current ratio of 1.08, a quick ratio of 1.08 and a debt-to-equity ratio of 0.53.
Visa Increases Dividend
The company also recently announced a quarterly dividend, which was paid on Monday, December 1st. Investors of record on Wednesday, November 12th were issued a $0.67 dividend. This represents a $2.68 annualized dividend and a yield of 0.8%. This is a positive change from Visa’s previous quarterly dividend of $0.59. The ex-dividend date of this dividend was Wednesday, November 12th. Visa’s dividend payout ratio is 26.25%.
Insider Buying and Selling
In other news, Director Lloyd Carney sold 900 shares of the firm’s stock in a transaction on Tuesday, November 4th. The shares were sold at an average price of $336.48, for a total value of $302,832.00. Following the sale, the director directly owned 2,468 shares in the company, valued at approximately $830,432.64. This trade represents a 26.72% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Ryan Mcinerney sold 10,485 shares of Visa stock in a transaction on Monday, November 3rd. The stock was sold at an average price of $341.00, for a total transaction of $3,575,385.00. Following the sale, the chief executive officer directly owned 537 shares of the company’s stock, valued at approximately $183,117. This trade represents a 95.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 24,042 shares of company stock worth $8,175,152 over the last 90 days. 0.12% of the stock is owned by insiders.
Analyst Upgrades and Downgrades
A number of equities research analysts have recently issued reports on the stock. KeyCorp reissued an “overweight” rating and issued a $405.00 price target on shares of Visa in a research note on Wednesday, October 22nd. Robert W. Baird set a $425.00 target price on Visa in a research report on Wednesday, October 29th. Evercore ISI set a $380.00 price target on Visa in a research note on Friday, December 12th. Morgan Stanley set a $398.00 price objective on Visa and gave the company an “overweight” rating in a research note on Wednesday, October 29th. Finally, Raymond James Financial reiterated an “outperform” rating and issued a $408.00 price objective (up previously from $398.00) on shares of Visa in a report on Wednesday, October 29th. Five equities research analysts have rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, Visa has a consensus rating of “Buy” and an average target price of $402.52.
Read Our Latest Stock Analysis on V
Key Visa News
Here are the key news stories impacting Visa this week:
- Positive Sentiment: Visa’s Retail Spend Monitor shows U.S. holiday retail spending rose ~4.2% YoY and e‑commerce grew strongly, supporting higher transaction volume and revenue for Visa’s payments network. This directly bolsters near‑term volumes and merchant activity. Visa Analysis: U.S. Holiday Spending Rose 4.2%
- Positive Sentiment: Visa’s Canada Retail Spend Monitor shows holiday retail spending up ~4.4% with 88% in‑store and e‑commerce +7% — evidence of resilient consumer demand across geographies that should lift Visa’s payment volumes and cross‑border flows. Visa Analysis: Canada Holiday Spending Rises 4.4%
- Positive Sentiment: Long‑term performance story: retrospective pieces note that a $1,000 investment in Visa 10 years ago would have materially outpaced the S&P 500, underscoring Visa’s durable scale (handling nearly $17 trillion TPV in fiscal 2025) and investor appetite for platform leaders. This supports longer‑term sentiment and multiple expansion. If You’d Invested $1,000 in Visa 10 Years Ago, Here’s How Much You’d Have Today
- Neutral Sentiment: Competitive/industry note — analysts and comparisons (e.g., Visa vs. PayPal) emphasize fintech competition around AI-driven commerce; this is a medium‑term thematic risk/benefit depending on execution. Visa vs. PayPal: Which Fintech Stock Has More Upside Today?
- Neutral Sentiment: Consumer behavior trends: coverage notes increased use of cross‑channel shopping and AI tools for deal‑finding — this shapes where growth comes from (in‑store vs online) but is not an immediate earnings swing. Holiday Shoppers Increase Their Use of Cross-Channel Shopping and AI Tools
- Negative Sentiment: Insider selling and mixed institutional flows were flagged in a summary feed (multiple executive sales reported), which can create short‑term sentiment pressure even if fundamentals remain solid — monitor insider activity and quarter‑end filings. Visa Reports Strong Holiday Retail Performance with 88% of Spending In-Store and 7% Growth in E-Commerce
About Visa
Visa Inc is a global payments technology company that facilitates electronic funds transfers and digital commerce by connecting consumers, merchants, financial institutions and governments. The firm operates one of the world’s largest payment networks, providing processing, authorization, clearing and settlement services for credit, debit and prepaid card transactions. Visa’s network-based model enables partner banks and other issuers to offer branded payment products while Visa focuses on the infrastructure, standards and technologies that move money securely and efficiently around the world.
Visa’s product and service portfolio includes card-based payment products for consumers and businesses, real-time push-payment capabilities, tokenization and authentication services, fraud and risk-management tools, data analytics and APIs for fintech and merchant integration.
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