Collar Capital Management LLC Purchases New Position in Salesforce Inc. $CRM

Collar Capital Management LLC acquired a new stake in Salesforce Inc. (NYSE:CRM) in the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor acquired 14,161 shares of the CRM provider’s stock, valued at approximately $3,356,000. Salesforce comprises about 2.4% of Collar Capital Management LLC’s investment portfolio, making the stock its 13th largest holding.

A number of other hedge funds and other institutional investors have also recently modified their holdings of CRM. KDT Advisors LLC boosted its holdings in shares of Salesforce by 4.1% during the 1st quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock valued at $260,000 after acquiring an additional 38 shares in the last quarter. Scott & Selber Inc. raised its position in Salesforce by 0.7% in the second quarter. Scott & Selber Inc. now owns 5,850 shares of the CRM provider’s stock valued at $1,595,000 after purchasing an additional 39 shares during the last quarter. Hanson & Doremus Investment Management boosted its stake in shares of Salesforce by 6.9% during the second quarter. Hanson & Doremus Investment Management now owns 607 shares of the CRM provider’s stock valued at $166,000 after purchasing an additional 39 shares in the last quarter. Beverly Hills Private Wealth LLC boosted its stake in shares of Salesforce by 2.3% during the second quarter. Beverly Hills Private Wealth LLC now owns 1,716 shares of the CRM provider’s stock valued at $468,000 after purchasing an additional 39 shares in the last quarter. Finally, Lifeworks Advisors LLC grew its holdings in shares of Salesforce by 2.9% during the second quarter. Lifeworks Advisors LLC now owns 1,420 shares of the CRM provider’s stock worth $387,000 after purchasing an additional 40 shares during the last quarter. Institutional investors own 80.43% of the company’s stock.

Salesforce Stock Performance

Shares of Salesforce stock opened at $265.29 on Friday. The business has a 50-day moving average price of $248.70 and a two-hundred day moving average price of $251.77. Salesforce Inc. has a 1-year low of $221.96 and a 1-year high of $367.09. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The company has a market cap of $248.57 billion, a P/E ratio of 35.42, a PEG ratio of 1.98 and a beta of 1.25.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The company had revenue of $10.26 billion for the quarter, compared to the consensus estimate of $10.27 billion. During the same period in the previous year, the business earned $2.41 EPS. The firm’s revenue was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be paid a $0.416 dividend. The ex-dividend date is Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s payout ratio is currently 22.16%.

Insider Activity at Salesforce

In related news, Director G Mason Morfit purchased 96,000 shares of Salesforce stock in a transaction on Friday, December 5th. The stock was acquired at an average cost of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the acquisition, the director owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This trade represents a 3.31% increase in their position. The purchase was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider Parker Harris sold 134,662 shares of the company’s stock in a transaction dated Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the transaction, the insider owned 139,767 shares in the company, valued at $32,803,314.90. This represents a 49.07% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 166,284 shares of company stock worth $39,439,229 in the last quarter. Company insiders own 3.00% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts recently commented on the stock. UBS Group reiterated a “neutral” rating and set a $260.00 target price on shares of Salesforce in a research report on Thursday, December 4th. Stifel Nicolaus cut their price target on shares of Salesforce from $325.00 to $300.00 and set a “buy” rating on the stock in a report on Thursday, October 9th. Wells Fargo & Company reduced their price objective on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating on the stock in a research note on Thursday, September 4th. Oppenheimer decreased their price objective on Salesforce from $315.00 to $300.00 and set an “outperform” rating for the company in a report on Monday, December 1st. Finally, Citizens Jmp reaffirmed a “market outperform” rating and set a $430.00 target price on shares of Salesforce in a report on Tuesday, December 2nd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $326.68.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.