comScore (NASDAQ:SCOR – Get Free Report) and YY Group (NASDAQ:YYGH – Get Free Report) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends and valuation.
Analyst Recommendations
This is a breakdown of recent ratings for comScore and YY Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| comScore | 1 | 0 | 0 | 0 | 1.00 |
| YY Group | 1 | 0 | 0 | 0 | 1.00 |
Insider & Institutional Ownership
42.2% of comScore shares are owned by institutional investors. 11.1% of comScore shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Volatility and Risk
Profitability
This table compares comScore and YY Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| comScore | -2.75% | -1,124.27% | -0.17% |
| YY Group | N/A | N/A | N/A |
Earnings & Valuation
This table compares comScore and YY Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| comScore | $356.05 million | 0.10 | -$60.25 million | ($5.52) | -1.23 |
| YY Group | $41.10 million | 0.29 | -$4.84 million | N/A | N/A |
YY Group has lower revenue, but higher earnings than comScore.
Summary
YY Group beats comScore on 6 of the 9 factors compared between the two stocks.
About comScore
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
About YY Group
YY Group Holding Limited, a data and technology driven company, provides manpower outsourcing and cleaning services in Singapore and Malaysia. Its cleaning services include commercial cleaning for offices and schools; hospitality cleaning for hotels and shopping centers; industrial cleaning, facade cleaning, disinfection, and stewarding services for meetings, incentives, conferences, and exhibitions, as well as banquets; and pest control services. The company also offers cleaning robots and machines to enhance cleaning performance by deploying them at designated premises. In addition, it provides YY Smart iClean App, which is a smart toilet central management platform. Further, the company offers manpower contracting services; employment agencies; general cleaning services; manpower outsourcing with information technology solution; management consulting; and employment placement and recruitment services. YY Group Holding Limited was founded in 2010 and is headquartered in Singapore.
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