Head-To-Head Review: Gray Media (NYSE:GTN.A) & fuboTV (NYSE:FUBO)

fuboTV (NYSE:FUBO) and Gray Media (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Analyst Recommendations

This is a breakdown of current recommendations for fuboTV and Gray Media, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
fuboTV	1	3	2	1	2.43
Gray Media	0	0	0	0	0.00

fuboTV presently has a consensus price target of $4.63, indicating a potential upside of 74.20%. Given fuboTV’s stronger consensus rating and higher probable upside, analysts plainly believe fuboTV is more favorable than Gray Media.

Insider & Institutional Ownership

39.3% of fuboTV shares are owned by institutional investors. Comparatively, 0.3% of Gray Media shares are owned by institutional investors. 5.3% of fuboTV shares are owned by insiders. Comparatively, 13.3% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares fuboTV and Gray Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
fuboTV	7.61%	-6.66%	-1.93%
Gray Media	2.81%	5.50%	1.17%

Risk & Volatility

fuboTV has a beta of 1.9, meaning that its stock price is 90% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.

Valuation and Earnings

This table compares fuboTV and Gray Media”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
fuboTV	$377.20 million	2.41	-$18.87 million	$0.36	7.38
Gray Media	$3.64 billion	0.29	$375.00 million	$1.51	6.80

Gray Media has higher revenue and earnings than fuboTV. Gray Media is trading at a lower price-to-earnings ratio than fuboTV, indicating that it is currently the more affordable of the two stocks.

Summary

fuboTV beats Gray Media on 8 of the 15 factors compared between the two stocks.

About fuboTV

fuboTV, Inc. engages in providing subscription to sports, news, and entertainment content. It offers its services through streaming devices and on television, mobile phones, tablets, and computers. The company was founded by David Gandler, Alberto Horihuela Suarez, and Sung Ho Choi on February 20, 2009 and is headquartered in New York, NY.

About Gray Media

Gray Television, Inc., a television broadcast company, owns and operates television stations and digital assets in the United States. As of February 28, 2019, it owned and operated television stations in 91 television markets broadcasting approximately 400 program streams, including approximately 150 channels affiliated with the CBS Network, the NBC Network, the ABC Network, and the FOX Network. The company also broadcasts secondary digital channels affiliated to ABC, CBS, and FOX, as well as channels affiliated with various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, This TV Network, Antenna TV, Telemundo, Cozi, Heroes and Icons, and MOVIES! Network; and local news/weather channels in various markets. In addition, it is also involved in the video program production, marketing, and digital businesses including Raycom Sports, Tupelo-Raycom, and RTM Studios; and production of PowerNation programs and content. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1897 and is headquartered in Atlanta, Georgia.