DAVENPORT & Co LLC Reduces Stock Position in Sony Corporation $SONY

DAVENPORT & Co LLC trimmed its stake in shares of Sony Corporation (NYSE:SONY) by 19.3% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 142,601 shares of the company’s stock after selling 34,068 shares during the period. DAVENPORT & Co LLC’s holdings in Sony were worth $4,105,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also modified their holdings of the company. Highline Wealth Partners LLC raised its holdings in Sony by 46.7% during the third quarter. Highline Wealth Partners LLC now owns 1,316 shares of the company’s stock worth $38,000 after purchasing an additional 419 shares during the last quarter. OLD National Bancorp IN purchased a new position in shares of Sony in the third quarter valued at $204,000. Farther Finance Advisors LLC raised its stake in shares of Sony by 16.4% during the 3rd quarter. Farther Finance Advisors LLC now owns 16,908 shares of the company’s stock worth $487,000 after buying an additional 2,379 shares during the last quarter. Intergy Private Wealth LLC purchased a new stake in shares of Sony in the 3rd quarter worth about $231,000. Finally, Confluence Investment Management LLC grew its stake in Sony by 7.4% in the 3rd quarter. Confluence Investment Management LLC now owns 48,151 shares of the company’s stock valued at $1,386,000 after acquiring an additional 3,335 shares during the last quarter. Institutional investors and hedge funds own 14.05% of the company’s stock.

Key Stores Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Confirmed/renewed momentum on the Spider‑Man/Sony/Marvel front — multiple reports say Sony’s Spider‑man characters (and a Sinister Six build) are being positioned into the MCU, and commentary around Kevin Feige’s moves has clarified aspects of the Disney‑Sony relationship. That increases visibility on future theatrical, streaming and licensing revenue for Sony Pictures. Spider-Man in the MCU: The truth about the Disney Sony deal revealed in Kevin Feige’s Star Wars move Upcoming New Sony Spider-Man Universe Movies and TV Shows
• Positive Sentiment: PlayStation outlook remains constructive — reviews of 2025 call it a “quiet but promising” year with a healthier pipeline for 2026, which supports recurring software and services revenue and higher-margin content monetization for Sony’s gaming segment. PlayStation’s 2025 was a relatively quiet but promising year for Sony
• Positive Sentiment: Hardware product pipeline updates — reports preview Sony’s first Mini RGB LED TV for 2026 and fresh earbuds surfaced online, indicating upcoming product refreshes that could lift unit sales and ASPs in consumer electronics. We’re expecting big things from Sony in 2026, including it’s first Mini RGB LED TV Sony’s Next Earbuds Just Popped Out Early Online
• Neutral Sentiment: Holiday promotions: Amazon Boxing Day deals in Canada featured Sony products prominently — could boost short‑term unit volume and inventory turnover but not necessarily margins. The absolute best and biggest splurge-worthy Amazon Boxing Day deals
• Neutral Sentiment: Brand positioning: comparisons of Sony vs. value TV brands highlight Sony’s AV strengths — useful context for market share and pricing power but unlikely to move near‑term earnings materially. Sony Vs Hisense Vs Haier TV
• Negative Sentiment: Promotional/discount pressure during the holidays could compress near‑term hardware margins if discounts are deep or prolonged — worth watching in Sony’s upcoming quarterly sales/margin data. Boxing Day deals

Sony Stock Up 0.4%

SONY stock opened at $25.80 on Friday. The company has a 50 day moving average price of $27.94 and a two-hundred day moving average price of $27.31. The company has a debt-to-equity ratio of 0.17, a quick ratio of 0.98 and a current ratio of 1.05. The stock has a market capitalization of $156.04 billion, a P/E ratio of 19.85, a PEG ratio of 9.85 and a beta of 0.97. Sony Corporation has a one year low of $19.85 and a one year high of $30.34.

Analyst Upgrades and Downgrades

A number of equities analysts have issued reports on SONY shares. Wolfe Research upgraded shares of Sony from a “peer perform” rating to an “outperform” rating in a research report on Wednesday, November 5th. Zacks Research upgraded Sony from a “hold” rating to a “strong-buy” rating in a research report on Thursday, October 16th. Nomura raised Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Cfra Research raised Sony to a “moderate buy” rating in a research report on Friday, October 10th. Finally, Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Two research analysts have rated the stock with a Strong Buy rating and seven have assigned a Buy rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Buy” and an average target price of $33.00.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.