Evanson Asset Management LLC Decreases Stock Holdings in Amazon.com, Inc. $AMZN

Evanson Asset Management LLC lowered its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.9% in the 3rd quarter, Holdings Channel.com reports. The firm owned 43,191 shares of the e-commerce giant’s stock after selling 2,215 shares during the quarter. Evanson Asset Management LLC’s holdings in Amazon.com were worth $9,483,000 at the end of the most recent reporting period.

Other large investors have also recently made changes to their positions in the company. JBR Co Financial Management Inc lifted its stake in shares of Amazon.com by 19.9% in the 3rd quarter. JBR Co Financial Management Inc now owns 18,694 shares of the e-commerce giant’s stock valued at $4,105,000 after purchasing an additional 3,109 shares during the last quarter. Lake Hills Wealth Management LLC increased its position in shares of Amazon.com by 21.6% during the 3rd quarter. Lake Hills Wealth Management LLC now owns 7,769 shares of the e-commerce giant’s stock valued at $1,706,000 after purchasing an additional 1,378 shares during the last quarter. Hixon Zuercher LLC raised its holdings in Amazon.com by 3.6% during the 3rd quarter. Hixon Zuercher LLC now owns 34,546 shares of the e-commerce giant’s stock valued at $7,585,000 after buying an additional 1,194 shares during the period. TCI Wealth Advisors Inc. lifted its position in Amazon.com by 1.3% in the third quarter. TCI Wealth Advisors Inc. now owns 42,247 shares of the e-commerce giant’s stock worth $9,276,000 after buying an additional 555 shares during the last quarter. Finally, Fortitude Financial LLC lifted its position in Amazon.com by 7.6% in the third quarter. Fortitude Financial LLC now owns 1,406 shares of the e-commerce giant’s stock worth $309,000 after buying an additional 99 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insider Transactions at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. The trade was a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director Jonathan Rubinstein sold 8,173 shares of the firm’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $2,043,495.19. Following the completion of the transaction, the director owned 80,030 shares of the company’s stock, valued at $20,009,900.90. This trade represents a 9.27% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 82,234 shares of company stock worth $19,076,767 over the last ninety days. 9.70% of the stock is currently owned by insiders.

Analyst Ratings Changes

AMZN has been the subject of several analyst reports. Rothschild Redb lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 18th. Sanford C. Bernstein set a $300.00 price objective on Amazon.com and gave the company an “outperform” rating in a research report on Friday, October 31st. Roth Capital lifted their target price on Amazon.com from $250.00 to $270.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Susquehanna set a $300.00 target price on shares of Amazon.com and gave the company a “positive” rating in a research note on Friday, October 31st. Finally, Pivotal Research lifted their price objective on shares of Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a report on Friday, October 31st. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $295.50.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Amazon.com Stock Up 0.1%

Amazon.com stock opened at $232.52 on Friday. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The business has a fifty day moving average price of $231.09 and a 200-day moving average price of $226.12. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a market capitalization of $2.49 trillion, a price-to-earnings ratio of 32.84, a PEG ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm’s revenue was up 13.4% compared to the same quarter last year. During the same period last year, the business posted $1.43 earnings per share. Equities research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.