SJM (OTCMKTS:SJMHF – Get Free Report) and Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, risk and valuation.
Profitability
This table compares SJM and Bragg Gaming Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SJM | N/A | N/A | N/A |
| Bragg Gaming Group | -7.08% | -11.05% | -7.32% |
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for SJM and Bragg Gaming Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SJM | 0 | 2 | 0 | 0 | 2.00 |
| Bragg Gaming Group | 1 | 4 | 1 | 0 | 2.00 |
Earnings and Valuation
This table compares SJM and Bragg Gaming Group”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SJM | $3.69 billion | 0.59 | $410,000.00 | N/A | N/A |
| Bragg Gaming Group | $110.38 million | 0.44 | -$5.57 million | ($0.34) | -5.74 |
SJM has higher revenue and earnings than Bragg Gaming Group.
Volatility and Risk
SJM has a beta of 0.66, indicating that its share price is 34% less volatile than the S&P 500. Comparatively, Bragg Gaming Group has a beta of 0.84, indicating that its share price is 16% less volatile than the S&P 500.
Institutional & Insider Ownership
4.0% of Bragg Gaming Group shares are held by institutional investors. 26.4% of Bragg Gaming Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Summary
SJM beats Bragg Gaming Group on 6 of the 11 factors compared between the two stocks.
About SJM
SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and related facilities in Macau. The company operates through two segments, Gaming Operations; and Hotel, Catering, Retail and Leasing Operations. The Gaming Operations segment engages in rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and offers catering, leasing, retail, and related activities. It also provides marketing and promotion, property development preparation, casino operations management, dredging, customer, retail, human resources and project management, shopping mall management, food and beverage, treasury, management, and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
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