Inspirato (NASDAQ:ISPO – Get Free Report) and Atour Lifestyle (NASDAQ:ATAT – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk and dividends.
Institutional & Insider Ownership
39.5% of Inspirato shares are held by institutional investors. Comparatively, 17.8% of Atour Lifestyle shares are held by institutional investors. 50.0% of Inspirato shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares Inspirato and Atour Lifestyle’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Inspirato | -4.24% | N/A | -4.10% |
| Atour Lifestyle | 16.21% | 44.62% | 17.81% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Inspirato | $279.86 million | 0.19 | -$5.39 million | ($0.87) | -4.78 |
| Atour Lifestyle | $992.96 million | 5.81 | $174.72 million | $1.47 | 28.39 |
Atour Lifestyle has higher revenue and earnings than Inspirato. Inspirato is trading at a lower price-to-earnings ratio than Atour Lifestyle, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Inspirato and Atour Lifestyle, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Inspirato | 1 | 0 | 0 | 0 | 1.00 |
| Atour Lifestyle | 0 | 1 | 7 | 0 | 2.88 |
Atour Lifestyle has a consensus target price of $44.68, indicating a potential upside of 7.05%. Given Atour Lifestyle’s stronger consensus rating and higher probable upside, analysts plainly believe Atour Lifestyle is more favorable than Inspirato.
Risk & Volatility
Inspirato has a beta of 0.02, suggesting that its stock price is 98% less volatile than the S&P 500. Comparatively, Atour Lifestyle has a beta of 0.8, suggesting that its stock price is 20% less volatile than the S&P 500.
Summary
Atour Lifestyle beats Inspirato on 12 of the 14 factors compared between the two stocks.
About Inspirato
Inspirato Incorporated, together with its subsidiaries, operates as a subscription-based luxury travel company. The company's portfolio includes luxury vacation homes, and accommodations at luxury hotels and resorts, as well as luxury safaris, cruises, custom-designed itineraries, and other experiences. It is involved in solving critical pain points for hospitality suppliers seeking to monetize their property with rental income. In addition, the company offers Inspirato Pass for member to book pass trips; Inspirato Club for members to book trips up to one year in advance Inspirato for Good, a platform designed to help nonprofit organizations accelerate funding results; Inspirato for Business, a business-to-business channel through which subscription and travel products are sold directly to businesses seeking to leverage luxury accommodations to recruit, retain, and reward their employees. The company was founded in 2010 and is headquartered in Denver, Colorado.
About Atour Lifestyle
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People’s Republic of China. The company provides hotel management services, including day-to-day management services of the hotels for the franchisees; and sells hotel supplies and other products. It also offers retail management service; investment management service; financial information service management; property management services; and software and technology services, as well as operates travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.
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