HBK Sorce Advisory LLC Purchases 33,477 Shares of Amazon.com, Inc. $AMZN

Posted by ABMN Staff on Dec 29th, 2025

HBK Sorce Advisory LLC increased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 40.9% during the third quarter, Holdings Channel reports. The fund owned 115,332 shares of the e-commerce giant’s stock after purchasing an additional 33,477 shares during the period. Amazon.com makes up about 0.6% of HBK Sorce Advisory LLC’s portfolio, making the stock its 17th biggest position. HBK Sorce Advisory LLC’s holdings in Amazon.com were worth $25,975,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of AMZN. Brighton Jones LLC lifted its position in shares of Amazon.com by 10.9% during the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG raised its position in Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its holdings in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after buying an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in Amazon.com in the 4th quarter valued at $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com Stock Up 0.1%

Amazon.com stock opened at $232.52 on Monday. The firm has a market capitalization of $2.49 trillion, a price-to-earnings ratio of 32.84, a PEG ratio of 1.60 and a beta of 1.37. The company’s 50 day simple moving average is $231.09 and its 200 day simple moving average is $226.27. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same period last year, the business posted $1.43 earnings per share. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Analyst Ratings Changes

A number of equities research analysts have recently weighed in on the company. Monness Crespi & Hardt boosted their target price on Amazon.com from $275.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Desjardins lifted their price objective on Amazon.com to $218.00 in a research report on Monday, December 8th. Guggenheim raised Amazon.com to a “strong-buy” rating in a report on Wednesday, December 10th. Barclays reaffirmed an “overweight” rating and issued a $300.00 target price (up previously from $275.00) on shares of Amazon.com in a research note on Friday, October 31st. Finally, China Renaissance lifted their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research report on Monday, November 3rd. Two analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $295.50.

Get Our Latest Research Report on Amazon.com

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Insiders Place Their Bets

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares in the company, valued at $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director directly owned 7,170 shares in the company, valued at approximately $1,670,610. This represents a 11.15% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 82,234 shares of company stock worth $19,076,767 over the last 90 days. 10.80% of the stock is currently owned by corporate insiders.

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.