Quantum Financial Planning Services Inc. Purchases 2,911 Shares of Amazon.com, Inc. $AMZN

Quantum Financial Planning Services Inc. increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 56.8% during the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 8,033 shares of the e-commerce giant’s stock after purchasing an additional 2,911 shares during the period. Amazon.com makes up 0.7% of Quantum Financial Planning Services Inc.’s investment portfolio, making the stock its 13th largest holding. Quantum Financial Planning Services Inc.’s holdings in Amazon.com were worth $1,764,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also bought and sold shares of the business. Roffman Miller Associates Inc. PA raised its holdings in Amazon.com by 0.3% during the third quarter. Roffman Miller Associates Inc. PA now owns 274,249 shares of the e-commerce giant’s stock worth $60,217,000 after buying an additional 702 shares during the last quarter. Precedent Wealth Partners LLC increased its position in shares of Amazon.com by 5.3% during the third quarter. Precedent Wealth Partners LLC now owns 6,371 shares of the e-commerce giant’s stock worth $1,399,000 after acquiring an additional 322 shares in the last quarter. Elevation Wealth Partners LLC raised its holdings in shares of Amazon.com by 20.3% in the 3rd quarter. Elevation Wealth Partners LLC now owns 7,105 shares of the e-commerce giant’s stock worth $1,560,000 after acquiring an additional 1,198 shares during the last quarter. Security Financial Services INC. lifted its position in Amazon.com by 1.9% in the 3rd quarter. Security Financial Services INC. now owns 3,223 shares of the e-commerce giant’s stock valued at $708,000 after acquiring an additional 61 shares in the last quarter. Finally, HBK Sorce Advisory LLC boosted its stake in Amazon.com by 40.9% during the 3rd quarter. HBK Sorce Advisory LLC now owns 115,332 shares of the e-commerce giant’s stock valued at $25,975,000 after purchasing an additional 33,477 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $232.52 on Monday. The company has a market capitalization of $2.49 trillion, a P/E ratio of 32.84, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. The company’s 50-day moving average is $231.09 and its 200 day moving average is $226.27. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the company posted $1.43 earnings per share. On average, equities research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several analysts have recently commented on AMZN shares. China Renaissance increased their price objective on Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research note on Monday, November 3rd. Roth Capital increased their price target on Amazon.com from $250.00 to $270.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Mizuho cut Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. KeyCorp reiterated an “overweight” rating on shares of Amazon.com in a research note on Friday, December 5th. Finally, BNP Paribas Exane assumed coverage on shares of Amazon.com in a report on Monday, November 24th. They issued an “outperform” rating for the company. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $295.50.

Insider Buying and Selling

In related news, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the transaction, the director owned 7,170 shares in the company, valued at approximately $1,670,610. This represents a 11.15% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 82,234 shares of company stock worth $19,076,767 in the last three months. Insiders own 10.80% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.