RFG Holdings Inc. Buys 1,650 Shares of Alphabet Inc. $GOOG

RFG Holdings Inc. grew its stake in Alphabet Inc. (NASDAQ:GOOG) by 20.5% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 9,709 shares of the information services provider’s stock after acquiring an additional 1,650 shares during the quarter. Alphabet comprises about 0.6% of RFG Holdings Inc.’s portfolio, making the stock its 24th biggest position. RFG Holdings Inc.’s holdings in Alphabet were worth $2,365,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds have also recently made changes to their positions in GOOG. Higgins & Schmidt Wealth Strategies LLC grew its position in shares of Alphabet by 2.2% in the 3rd quarter. Higgins & Schmidt Wealth Strategies LLC now owns 1,818 shares of the information services provider’s stock worth $443,000 after buying an additional 40 shares during the last quarter. Meritas Wealth Management LLC lifted its position in Alphabet by 3.0% during the third quarter. Meritas Wealth Management LLC now owns 1,458 shares of the information services provider’s stock valued at $355,000 after acquiring an additional 42 shares during the last quarter. First Financial Bank Trust Division boosted its stake in Alphabet by 0.6% in the third quarter. First Financial Bank Trust Division now owns 7,208 shares of the information services provider’s stock valued at $1,756,000 after acquiring an additional 45 shares in the last quarter. Falcon Wealth Planning grew its holdings in Alphabet by 0.4% in the third quarter. Falcon Wealth Planning now owns 11,881 shares of the information services provider’s stock worth $2,894,000 after purchasing an additional 45 shares during the last quarter. Finally, Trust Co of the South increased its position in shares of Alphabet by 0.5% during the third quarter. Trust Co of the South now owns 8,800 shares of the information services provider’s stock worth $2,143,000 after purchasing an additional 48 shares in the last quarter. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

A number of analysts have recently weighed in on GOOG shares. Raymond James Financial set a $275.00 price objective on Alphabet and gave the stock an “outperform” rating in a research report on Friday, October 24th. DA Davidson set a $300.00 price target on Alphabet in a report on Tuesday, November 25th. Phillip Securities upgraded shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a report on Friday, November 7th. TD Cowen increased their price objective on shares of Alphabet from $335.00 to $350.00 and gave the company a “buy” rating in a research report on Friday, December 12th. Finally, Morgan Stanley boosted their target price on shares of Alphabet from $210.00 to $270.00 and gave the stock an “overweight” rating in a research report on Thursday, October 2nd. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Buy” and a consensus target price of $313.04.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet has outperformed other Magnificent Seven members YTD (about +66%) which underpins momentum and investor confidence in GOOG’s AI/search-led growth. Article Title
• Positive Sentiment: BMO and other sell‑side commentary highlight accelerating AI-driven cloud commitments as a structural growth catalyst for Google Cloud revenue and margins — supports higher earnings multiples for GOOG. Article Title
• Positive Sentiment: Alphabet’s acquisition of Intersect (data‑center/energy infrastructure) is a strategic move to scale capacity for AI workloads — likely positive for long‑term cloud/AI positioning (capex & integration risk remain). Article Title
• Positive Sentiment: Analyst commentary and price‑target updates remain bullish (multiple recent buys/overweights and median targets near/above current levels), reinforcing institutional demand; large funds (UBS, Berkshire, Fidelity) materially added positions in Q3. Article Title
• Positive Sentiment: Industry comparisons point to Alphabet’s AI momentum (Search + Cloud) as a competitive edge versus other AI names like Adobe — a narrative likely to attract growth and momentum money. Article Title
• Neutral Sentiment: Product improvements — Google is testing a way to let some users change Gmail addresses without losing data. Helpful for user satisfaction but low near-term revenue impact. Article Title
• Neutral Sentiment: Coverage pieces and buy‑the‑dip narratives (MarketBeat, Motley Fool) may sustain retail interest; they support sentiment but aren’t new fundamentals.
• Negative Sentiment: Short interest rose ~35% in December (to ~56.15M shares), increasing potential downside pressure and volatility if sentiment weakens. (Higher days‑to‑cover also raises squeeze risk but signals more bearish positioning.)
• Negative Sentiment: Quiver/other data flag heavy insider selling (multiple senior executives sold shares recently), which some investors view as a cautionary signal on near‑term conviction. Article Title
• Negative Sentiment: Operational note: Waymo paused SF robotaxis during extreme weather — minor near‑term PR/operational impact, but highlights autonomous mobility regulatory/operational risks. Article Title

Insider Buying and Selling

In related news, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction dated Wednesday, October 15th. The stock was sold at an average price of $250.05, for a total value of $694,638.90. Following the sale, the chief accounting officer directly owned 14,516 shares in the company, valued at approximately $3,629,725.80. The trade was a 16.06% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction that occurred on Wednesday, October 15th. The stock was sold at an average price of $250.15, for a total value of $8,129,875.00. Following the sale, the chief executive officer owned 2,369,619 shares of the company’s stock, valued at $592,760,192.85. The trade was a 1.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 211,090 shares of company stock worth $59,576,083 in the last quarter. Insiders own 12.99% of the company’s stock.

Alphabet Price Performance

Shares of GOOG opened at $314.96 on Monday. The business’s 50-day moving average is $296.32 and its two-hundred day moving average is $240.36. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The company has a market capitalization of $3.80 trillion, a P/E ratio of 31.06, a P/E/G ratio of 1.81 and a beta of 1.07. Alphabet Inc. has a fifty-two week low of $142.66 and a fifty-two week high of $328.67.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. During the same quarter in the prior year, the firm posted $2.12 EPS. The business’s quarterly revenue was up 15.9% compared to the same quarter last year. Research analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is currently 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.