V Prem Et Al Watsa Acquires 2,497,826 Shares of Under Armour (NYSE:UA) Stock

Under Armour, Inc. (NYSE:UA) major shareholder V Prem Et Al Watsa purchased 2,497,826 shares of the firm’s stock in a transaction dated Monday, December 29th. The shares were bought at an average price of $4.66 per share, for a total transaction of $11,639,869.16. Following the completion of the transaction, the insider owned 30,454,445 shares of the company’s stock, valued at approximately $141,917,713.70. This trade represents a 8.93% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is available through the SEC website. Large shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Friday, December 26th, V Prem Et Al Watsa acquired 1,385,850 shares of Under Armour stock. The stock was purchased at an average price of $4.58 per share, with a total value of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa acquired 1,313,881 shares of Under Armour stock. The shares were purchased at an average cost of $4.55 per share, with a total value of $5,978,158.55.
• On Tuesday, December 23rd, V Prem Et Al Watsa bought 2,745,253 shares of Under Armour stock. The shares were purchased at an average cost of $4.51 per share, for a total transaction of $12,381,091.03.
• On Monday, December 22nd, V Prem Et Al Watsa bought 7,739,154 shares of Under Armour stock. The stock was purchased at an average price of $4.48 per share, for a total transaction of $34,671,409.92.

Under Armour Stock Up 8.7%

Shares of NYSE:UA opened at $4.94 on Wednesday. The firm has a fifty day moving average price of $4.36 and a two-hundred day moving average price of $5.13. The company has a market cap of $2.12 billion, a price-to-earnings ratio of -23.50 and a beta of 1.74. The company has a debt-to-equity ratio of 0.32, a current ratio of 1.69 and a quick ratio of 1.10. Under Armour, Inc. has a one year low of $3.95 and a one year high of $7.85.

Under Armour (NYSE:UA) last issued its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.02 by $0.02. The company had revenue of $1.33 billion for the quarter, compared to the consensus estimate of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Analysts Set New Price Targets

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Under Armour in a research report on Monday. One equities research analyst has rated the stock with a Sell rating, Based on data from MarketBeat, the company presently has a consensus rating of “Sell”.

Key Headlines Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major shareholder Prem Watsa materially increased his stake over several days (multiple purchases Dec. 22–29 totaling tens of millions of dollars), signaling conviction from a 10%+ owner; detailed SEC filings show repeated buys at roughly $4.48–$4.66. SEC Filing
• Positive Sentiment: Fairfax Financial purchased roughly $70.9M of UA stock, an institutional buy that adds demand and credibility. Fairfax Purchase
• Positive Sentiment: Unusually large call-option activity was reported (≈5,337 calls purchased, ~282% above normal daily call volume), consistent with short‑term bullish bets and likely amplifying intraday buying/volume.
• Positive Sentiment: Corporate hire: Under Armour named a new Head of Digital Experience, which investors may view as a strategic move to accelerate e‑commerce and customer engagement. Appointment
• Neutral Sentiment: Context — liquidity and technicals: trading volume is well above average and the stock sits near its 50‑day SMA (~$4.35) but below the 200‑day (~$5.13); fundamentals still show negative net margins and a negative P/E, so insider/institutional buying improves sentiment but doesn’t change near‑term profitability. Market Data
• Negative Sentiment: Sell-side/ratings pressure remains — at least one research shop (Weiss) recently reaffirmed a sell rating and the stock’s consensus on MarketBeat leans toward Sell, reminding investors that analyst skepticism and weak margins could cap upside. Weiss Ratings

Hedge Funds Weigh In On Under Armour

A number of hedge funds and other institutional investors have recently modified their holdings of UA. Deutsche Bank AG increased its position in shares of Under Armour by 74.9% during the 1st quarter. Deutsche Bank AG now owns 36,026 shares of the company’s stock valued at $214,000 after purchasing an additional 15,433 shares during the last quarter. Northwestern Mutual Wealth Management Co. boosted its stake in Under Armour by 7.1% in the first quarter. Northwestern Mutual Wealth Management Co. now owns 48,211 shares of the company’s stock worth $287,000 after buying an additional 3,199 shares in the last quarter. Trexquant Investment LP bought a new position in Under Armour during the first quarter valued at approximately $5,122,000. Federation des caisses Desjardins du Quebec grew its position in Under Armour by 8.3% during the first quarter. Federation des caisses Desjardins du Quebec now owns 236,522 shares of the company’s stock valued at $1,407,000 after acquiring an additional 18,109 shares during the last quarter. Finally, AQR Capital Management LLC raised its stake in shares of Under Armour by 247.3% during the first quarter. AQR Capital Management LLC now owns 98,632 shares of the company’s stock worth $587,000 after acquiring an additional 70,231 shares in the last quarter. 36.35% of the stock is currently owned by hedge funds and other institutional investors.

About Under Armour

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.