V Prem Et Al Watsa Acquires 2,745,253 Shares of Under Armour (NYSE:UA) Stock

Under Armour, Inc. (NYSE:UA) major shareholder V Prem Et Al Watsa purchased 2,745,253 shares of the company’s stock in a transaction dated Tuesday, December 23rd. The shares were bought at an average price of $4.51 per share, for a total transaction of $12,381,091.03. Following the completion of the transaction, the insider directly owned 26,815,501 shares in the company, valued at approximately $120,937,909.51. This trade represents a 11.41% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Major shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Monday, December 29th, V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock. The shares were bought at an average price of $4.66 per share, with a total value of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The stock was bought at an average cost of $4.58 per share, for a total transaction of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa bought 1,313,881 shares of Under Armour stock. The stock was bought at an average price of $4.55 per share, for a total transaction of $5,978,158.55.
• On Monday, December 22nd, V Prem Et Al Watsa purchased 7,739,154 shares of Under Armour stock. The shares were purchased at an average price of $4.48 per share, with a total value of $34,671,409.92.

Under Armour Stock Up 8.7%

UA stock opened at $4.94 on Wednesday. The stock has a market cap of $2.12 billion, a PE ratio of -23.50 and a beta of 1.74. The firm’s 50-day simple moving average is $4.36 and its 200 day simple moving average is $5.13. Under Armour, Inc. has a fifty-two week low of $3.95 and a fifty-two week high of $7.85. The company has a quick ratio of 1.10, a current ratio of 1.69 and a debt-to-equity ratio of 0.32.

Under Armour (NYSE:UA) last posted its earnings results on Thursday, November 6th. The company reported $0.04 EPS for the quarter, topping the consensus estimate of $0.02 by $0.02. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The firm had revenue of $1.33 billion during the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Key Headlines Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major shareholder Prem Watsa materially increased his stake over several days (multiple purchases Dec. 22–29 totaling tens of millions of dollars), signaling conviction from a 10%+ owner; detailed SEC filings show repeated buys at roughly $4.48–$4.66. SEC Filing
• Positive Sentiment: Fairfax Financial purchased roughly $70.9M of UA stock, an institutional buy that adds demand and credibility. Fairfax Purchase
• Positive Sentiment: Unusually large call-option activity was reported (≈5,337 calls purchased, ~282% above normal daily call volume), consistent with short‑term bullish bets and likely amplifying intraday buying/volume.
• Positive Sentiment: Corporate hire: Under Armour named a new Head of Digital Experience, which investors may view as a strategic move to accelerate e‑commerce and customer engagement. Appointment
• Neutral Sentiment: Context — liquidity and technicals: trading volume is well above average and the stock sits near its 50‑day SMA (~$4.35) but below the 200‑day (~$5.13); fundamentals still show negative net margins and a negative P/E, so insider/institutional buying improves sentiment but doesn’t change near‑term profitability. Market Data
• Negative Sentiment: Sell-side/ratings pressure remains — at least one research shop (Weiss) recently reaffirmed a sell rating and the stock’s consensus on MarketBeat leans toward Sell, reminding investors that analyst skepticism and weak margins could cap upside. Weiss Ratings

Institutional Investors Weigh In On Under Armour

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Tidal Investments LLC boosted its stake in Under Armour by 2.1% during the 2nd quarter. Tidal Investments LLC now owns 110,954 shares of the company’s stock valued at $720,000 after purchasing an additional 2,255 shares in the last quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS lifted its holdings in shares of Under Armour by 4.3% in the second quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 55,508 shares of the company’s stock valued at $360,000 after buying an additional 2,291 shares during the period. Osaic Holdings Inc. lifted its holdings in shares of Under Armour by 6.8% in the second quarter. Osaic Holdings Inc. now owns 35,932 shares of the company’s stock valued at $233,000 after buying an additional 2,295 shares during the period. Northwestern Mutual Wealth Management Co. boosted its stake in Under Armour by 7.1% during the first quarter. Northwestern Mutual Wealth Management Co. now owns 48,211 shares of the company’s stock valued at $287,000 after buying an additional 3,199 shares in the last quarter. Finally, UMB Bank n.a. grew its holdings in Under Armour by 361.9% during the second quarter. UMB Bank n.a. now owns 4,102 shares of the company’s stock worth $27,000 after acquiring an additional 3,214 shares during the period. Institutional investors own 36.35% of the company’s stock.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reissued a “sell (e+)” rating on shares of Under Armour in a research note on Monday. One analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, the stock currently has a consensus rating of “Sell”.

Under Armour Company Profile

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.