V Prem Et Al Watsa Acquires 7,739,154 Shares of Under Armour (NYSE:UA) Stock

Under Armour, Inc. (NYSE:UA) major shareholder V Prem Et Al Watsa purchased 7,739,154 shares of the company’s stock in a transaction that occurred on Monday, December 22nd. The stock was bought at an average cost of $4.48 per share, with a total value of $34,671,409.92. Following the purchase, the insider owned 24,691,049 shares of the company’s stock, valued at $110,615,899.52. This represents a 45.65% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Large shareholders that own at least 10% of a company’s stock are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Monday, December 29th, V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock. The stock was acquired at an average cost of $4.66 per share, for a total transaction of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The shares were acquired at an average cost of $4.58 per share, with a total value of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa bought 1,313,881 shares of Under Armour stock. The stock was bought at an average cost of $4.55 per share, with a total value of $5,978,158.55.
• On Tuesday, December 23rd, V Prem Et Al Watsa purchased 2,745,253 shares of Under Armour stock. The stock was bought at an average price of $4.51 per share, for a total transaction of $12,381,091.03.

Under Armour Trading Up 8.7%

Shares of Under Armour stock opened at $4.94 on Wednesday. The firm’s 50 day moving average is $4.36 and its 200 day moving average is $5.13. The firm has a market capitalization of $2.12 billion, a PE ratio of -23.50 and a beta of 1.74. Under Armour, Inc. has a 1 year low of $3.95 and a 1 year high of $7.85. The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32.

Under Armour (NYSE:UA) last issued its earnings results on Thursday, November 6th. The company reported $0.04 earnings per share for the quarter, beating analysts’ consensus estimates of $0.02 by $0.02. The firm had revenue of $1.33 billion for the quarter, compared to analyst estimates of $1.31 billion. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Institutional Trading of Under Armour

Institutional investors and hedge funds have recently bought and sold shares of the stock. Laurel Wealth Advisors LLC lifted its holdings in Under Armour by 549.0% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 3,920 shares of the company’s stock worth $25,000 after buying an additional 3,316 shares during the period. UMB Bank n.a. increased its stake in shares of Under Armour by 361.9% in the second quarter. UMB Bank n.a. now owns 4,102 shares of the company’s stock valued at $27,000 after buying an additional 3,214 shares during the period. AlphaCore Capital LLC bought a new position in shares of Under Armour during the third quarter worth about $41,000. First Business Financial Services Inc. acquired a new position in shares of Under Armour in the third quarter worth approximately $48,000. Finally, Keel Point LLC acquired a new position in shares of Under Armour in the third quarter worth approximately $52,000. 36.35% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Under Armour in a report on Monday. One research analyst has rated the stock with a Sell rating, According to MarketBeat.com, the stock presently has an average rating of “Sell”.

More Under Armour News

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major shareholder Prem Watsa materially increased his stake over several days (multiple purchases Dec. 22–29 totaling tens of millions of dollars), signaling conviction from a 10%+ owner; detailed SEC filings show repeated buys at roughly $4.48–$4.66. SEC Filing
• Positive Sentiment: Fairfax Financial purchased roughly $70.9M of UA stock, an institutional buy that adds demand and credibility. Fairfax Purchase
• Positive Sentiment: Unusually large call-option activity was reported (≈5,337 calls purchased, ~282% above normal daily call volume), consistent with short‑term bullish bets and likely amplifying intraday buying/volume.
• Positive Sentiment: Corporate hire: Under Armour named a new Head of Digital Experience, which investors may view as a strategic move to accelerate e‑commerce and customer engagement. Appointment
• Neutral Sentiment: Context — liquidity and technicals: trading volume is well above average and the stock sits near its 50‑day SMA (~$4.35) but below the 200‑day (~$5.13); fundamentals still show negative net margins and a negative P/E, so insider/institutional buying improves sentiment but doesn’t change near‑term profitability. Market Data
• Negative Sentiment: Sell-side/ratings pressure remains — at least one research shop (Weiss) recently reaffirmed a sell rating and the stock’s consensus on MarketBeat leans toward Sell, reminding investors that analyst skepticism and weak margins could cap upside. Weiss Ratings

Under Armour Company Profile

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.