Amazon.com, Inc. $AMZN Shares Sold by Seed Wealth Management Inc.

Seed Wealth Management Inc. lowered its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 65.2% during the 3rd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 2,580 shares of the e-commerce giant’s stock after selling 4,840 shares during the period. Seed Wealth Management Inc.’s holdings in Amazon.com were worth $566,000 as of its most recent filing with the SEC.

Other institutional investors and hedge funds also recently modified their holdings of the company. Wilson Asset Management International PTY Ltd. purchased a new position in Amazon.com during the 2nd quarter worth approximately $11,102,000. ARK Investment Management LLC lifted its stake in Amazon.com by 8.3% in the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after acquiring an additional 86,978 shares in the last quarter. Buckhead Capital Management LLC boosted its position in Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after acquiring an additional 3,948 shares during the period. Flaharty Asset Management LLC grew its stake in Amazon.com by 87.7% during the 1st quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock valued at $968,000 after acquiring an additional 2,377 shares in the last quarter. Finally, Border to Coast Pensions Partnership Ltd grew its stake in Amazon.com by 6.0% during the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after acquiring an additional 63,924 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analyst Ratings Changes

Several analysts recently commented on the stock. KeyCorp restated an “overweight” rating on shares of Amazon.com in a report on Friday, December 5th. UBS Group set a $300.00 target price on shares of Amazon.com in a research report on Friday, December 5th. BNP Paribas Exane started coverage on shares of Amazon.com in a research note on Monday, November 24th. They set an “outperform” rating for the company. Wolfe Research upped their price target on shares of Amazon.com from $265.00 to $270.00 in a research note on Tuesday, September 30th. Finally, Deutsche Bank Aktiengesellschaft increased their price objective on Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $295.50.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Top analysts are more constructive on Amazon’s 2026 outlook, highlighting improving AWS growth and an upgraded earnings trajectory that could lift sentiment into the new year. Read More.
• Positive Sentiment: MarketBeat’s pre-earnings note argues the stock is coiling for a breakout: analysts (including Evercore) remain bullish, AWS momentum is a key upside catalyst, and earnings in late Jan/early Feb are the likely trigger. Read More.
• Positive Sentiment: Several investor pieces (The Motley Fool lists) continue to include Amazon among top AI plays, reinforcing the narrative that AMZN has a defendable AI/infra + distribution moat that supports longer-term multiple expansion. Read More.
• Positive Sentiment: Media/commentator endorsements (e.g., Jim Cramer coverage) keep retail/technical buyers engaged, helping prevent deeper selloffs while the market waits for earnings confirmation. Read More.
• Neutral Sentiment: Price-target chatter and retail-focused forecasts (including a $300 target timeline) keep attention on upside scenarios but are speculative and unlikely to move the stock absent fundamental beats. Read More.
• Neutral Sentiment: Long-term investor pieces reiterate Amazon’s multi-industry advantages and suggest buy-and-hold conviction — supportive for patient investors but not an immediate catalyst. Read More.
• Neutral Sentiment: Operational note: Amazon will let employees stuck in India due to visa delays work remotely until March — a personnel/HR item with limited direct impact on results. Read More.
• Negative Sentiment: Reminder of 2025 underperformance: AMZN trailed the S&P 500 last year (TipRanks notes ~5% gain vs. ~18% for SPY), which keeps some investors skeptical and could amplify selling if near-term results disappoint. Read More.
• Negative Sentiment: Technical risk: the stock has been range-bound for months and failed a November breakout; if earnings or AWS guidance disappoint, the same consolidation could turn into a meaningful pullback. Read More.

Insider Activity

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the transaction, the director owned 7,170 shares in the company, valued at $1,670,610. This trade represents a 11.15% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 79,734 shares of company stock valued at $18,534,017. Insiders own 9.70% of the company’s stock.

Amazon.com Trading Down 0.7%

Shares of NASDAQ:AMZN opened at $230.82 on Friday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $2.47 trillion, a PE ratio of 32.60, a P/E/G ratio of 1.59 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The firm has a fifty day moving average price of $232.06 and a 200 day moving average price of $226.61.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.43 earnings per share. Analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.