NIKE (NYSE:NKE) Stock Price Up 4.1% After Insider Buying Activity

NIKE, Inc. (NYSE:NKE) rose 4.1% on Wednesday after an insider bought additional shares in the company. The company traded as high as $64.20 and last traded at $63.72. Approximately 35,206,397 shares traded hands during trading, an increase of 111% from the average daily volume of 16,653,188 shares. The stock had previously closed at $61.19.

Specifically, CEO Elliott Hill acquired 16,388 shares of NIKE stock in a transaction dated Monday, December 29th. The stock was bought at an average cost of $61.10 per share, with a total value of $1,001,306.80. Following the completion of the transaction, the chief executive officer directly owned 241,587 shares of the company’s stock, valued at approximately $14,760,965.70. This represents a 7.28% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Wall Street Analyst Weigh In

NKE has been the topic of several analyst reports. Telsey Advisory Group cut their price target on shares of NIKE from $75.00 to $72.00 and set a “market perform” rating on the stock in a research report on Friday, December 19th. TD Cowen raised NIKE from a “hold” rating to a “buy” rating and lifted their target price for the company from $62.00 to $85.00 in a research report on Wednesday, September 10th. Stifel Nicolaus set a $65.00 price target on NIKE and gave the company a “hold” rating in a research report on Friday, December 19th. Needham & Company LLC decreased their price target on NIKE from $78.00 to $68.00 and set a “buy” rating for the company in a research note on Friday, December 19th. Finally, Guggenheim reaffirmed a “buy” rating on shares of NIKE in a research report on Wednesday. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have given a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, NIKE has an average rating of “Moderate Buy” and a consensus target price of $75.84.

Key Stores Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: CEO Elliott Hill bought ~16,388 shares (~$1.0M at ~$61.10), a visible vote of confidence from management that helped spark buying interest. Read More.
• Positive Sentiment: Apple CEO and Nike director Tim Cook made a multi‑million dollar open‑market purchase, a high‑profile endorsement that supports sentiment around the turnaround story. Read More.
• Positive Sentiment: Other insiders (including director Robert Holmes Swan) also bought shares, adding to the pattern of insider accumulation that traders often view as bullish. Read More.
• Positive Sentiment: Several analysts maintain buy/overweight views and the median price target sits above current levels, giving additional upside if execution and margins improve. Read More.
• Neutral Sentiment: U.S. futures and broader market tone are mixed to negative today, so macro headwinds could limit follow‑through despite the insider buying. Read More.
• Neutral Sentiment: Nike’s strategic “Sport Offense” initiative aims to rebuild brand heat and speed product cycles, but it will take time to translate into consistent top‑line and margin gains. Read More.
• Negative Sentiment: Q2 2026 results were mixed: revenue was roughly flat (+0.6% YoY) while EPS declined materially (~32%), and operating cash flow pulled back — a reminder that near‑term earnings risk remains. Read More.
• Negative Sentiment: Analysts caution that a North America recovery alone may not justify a sustained rally; Nike needs broader international momentum and margin improvement to lift valuation. Read More.
• Negative Sentiment: The stock has underperformed this year (material decline in 2025), so sentiment can flip quickly if subsequent quarters don’t show progress. Read More.

NIKE Stock Up 4.1%

The company has a market cap of $94.19 billion, a price-to-earnings ratio of 37.48, a P/E/G ratio of 2.73 and a beta of 1.29. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40. The firm has a 50-day moving average price of $63.71 and a 200 day moving average price of $69.27.

NIKE (NYSE:NKE) last released its quarterly earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, topping the consensus estimate of $0.37 by $0.16. NIKE had a return on equity of 18.43% and a net margin of 5.43%.The business had revenue of $12.43 billion during the quarter, compared to analysts’ expectations of $12.19 billion. During the same period last year, the firm posted $0.78 EPS. The firm’s revenue for the quarter was up .6% compared to the same quarter last year. Sell-side analysts predict that NIKE, Inc. will post 2.05 EPS for the current year.

NIKE Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, January 2nd. Stockholders of record on Monday, December 1st will be given a $0.41 dividend. The ex-dividend date of this dividend is Monday, December 1st. This is a boost from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 dividend on an annualized basis and a dividend yield of 2.6%. NIKE’s dividend payout ratio (DPR) is presently 96.47%.

Hedge Funds Weigh In On NIKE

Several institutional investors and hedge funds have recently modified their holdings of the business. Mascoma Wealth Management LLC acquired a new position in shares of NIKE during the 2nd quarter worth approximately $26,000. Halbert Hargrove Global Advisors LLC boosted its stake in shares of NIKE by 952.6% in the second quarter. Halbert Hargrove Global Advisors LLC now owns 400 shares of the footwear maker’s stock valued at $28,000 after buying an additional 362 shares during the period. Matrix Trust Co boosted its stake in shares of NIKE by 53.1% in the second quarter. Matrix Trust Co now owns 441 shares of the footwear maker’s stock valued at $31,000 after buying an additional 153 shares during the period. Twin Peaks Wealth Advisors LLC acquired a new stake in NIKE during the second quarter worth approximately $31,000. Finally, Guerra Advisors Inc bought a new position in NIKE during the 3rd quarter worth $34,000. 64.25% of the stock is currently owned by institutional investors and hedge funds.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).