Roku, Inc. $ROKU Shares Acquired by VIRGINIA RETIREMENT SYSTEMS ET Al

VIRGINIA RETIREMENT SYSTEMS ET Al boosted its stake in Roku, Inc. (NASDAQ:ROKU) by 24.0% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 34,100 shares of the company’s stock after buying an additional 6,600 shares during the period. VIRGINIA RETIREMENT SYSTEMS ET Al’s holdings in Roku were worth $3,414,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors also recently modified their holdings of ROKU. West Tower Group LLC increased its holdings in shares of Roku by 128.6% in the 2nd quarter. West Tower Group LLC now owns 8,000 shares of the company’s stock worth $703,000 after acquiring an additional 4,500 shares during the period. Woodline Partners LP increased its stake in shares of Roku by 1,056.3% in the first quarter. Woodline Partners LP now owns 306,429 shares of the company’s stock valued at $21,585,000 after purchasing an additional 279,929 shares during the period. Diversified Trust Co raised its holdings in shares of Roku by 73.6% during the second quarter. Diversified Trust Co now owns 20,548 shares of the company’s stock valued at $1,806,000 after buying an additional 8,710 shares during the last quarter. CWM LLC boosted its position in shares of Roku by 345.4% during the third quarter. CWM LLC now owns 84,010 shares of the company’s stock worth $8,412,000 after buying an additional 65,150 shares during the period. Finally, ABLE Financial Group LLC boosted its position in shares of Roku by 40.4% during the second quarter. ABLE Financial Group LLC now owns 25,342 shares of the company’s stock worth $2,227,000 after buying an additional 7,291 shares during the period. Institutional investors and hedge funds own 86.30% of the company’s stock.

Insider Buying and Selling at Roku

In related news, CFO Dan Jedda sold 3,000 shares of the firm’s stock in a transaction that occurred on Monday, December 15th. The shares were sold at an average price of $107.44, for a total transaction of $322,320.00. Following the completion of the sale, the chief financial officer directly owned 90,267 shares in the company, valued at approximately $9,698,286.48. This trade represents a 3.22% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director Neil D. Hunt sold 2,000 shares of Roku stock in a transaction that occurred on Monday, December 1st. The stock was sold at an average price of $96.18, for a total transaction of $192,360.00. Following the completion of the transaction, the director owned 7,782 shares in the company, valued at approximately $748,472.76. This trade represents a 20.45% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 355,957 shares of company stock valued at $37,980,076. Corporate insiders own 13.98% of the company’s stock.

Analyst Upgrades and Downgrades

Several analysts have weighed in on ROKU shares. Morgan Stanley set a $135.00 target price on Roku and gave the company an “overweight” rating in a research note on Tuesday, December 16th. Evercore ISI restated a “positive” rating on shares of Roku in a research note on Friday, October 31st. Wall Street Zen raised shares of Roku from a “hold” rating to a “buy” rating in a report on Sunday, December 7th. KeyCorp reissued an “overweight” rating and set a $116.00 target price on shares of Roku in a research note on Tuesday, October 28th. Finally, Citigroup boosted their price target on shares of Roku from $85.00 to $100.00 and gave the stock a “neutral” rating in a research report on Thursday, September 18th. Twenty analysts have rated the stock with a Buy rating, six have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $116.91.

Roku Stock Down 2.1%

NASDAQ:ROKU opened at $108.49 on Friday. The business’s 50-day moving average price is $102.78 and its 200 day moving average price is $95.93. Roku, Inc. has a 52-week low of $52.43 and a 52-week high of $116.66. The firm has a market cap of $16.03 billion, a P/E ratio of -542.42 and a beta of 1.95.

Roku (NASDAQ:ROKU) last issued its quarterly earnings results on Thursday, October 30th. The company reported $0.16 earnings per share for the quarter, beating analysts’ consensus estimates of $0.07 by $0.09. Roku had a negative net margin of 0.61% and a negative return on equity of 1.08%. The company had revenue of $1.21 billion during the quarter, compared to the consensus estimate of $1.21 billion. During the same period in the prior year, the company earned ($0.06) EPS. Roku’s revenue was up 14.0% on a year-over-year basis. Sell-side analysts expect that Roku, Inc. will post -0.3 EPS for the current year.

Key Stores Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: New live/theatrical content arriving on Roku City (Wicked: For Good) strengthens Roku’s content slate and engagement potential, which can support ad and platform revenue growth. New ‘Wicked: For Good’ Performances Arrive on Roku City Platform – Here’s How to Watch
• Positive Sentiment: Roku’s Backdrops mode (turning TVs into an art display) improves product differentiation and time-on-device opportunities, which supports ecosystem monetization. Roku’s backdrops mode can make your TV an art display
• Positive Sentiment: Deep discounts on hardware (Roku Streaming Stick Plus 4K under $30) can drive near-term unit sales and expand the user base, supporting longer-term ad and platform revenue. Grab a Roku Streaming Stick Plus 4K for under $30
• Positive Sentiment: Industry coverage (Zacks) highlights a content-driven “supercycle” benefiting platform players like Roku, which supports a constructive long-term narrative around ad/owned-IP monetization. Must-Watch Streaming Stocks Set to Ride on the Content Supercycle
• Neutral Sentiment: Practical guide on using a Roku without internet—useful consumer info but unlikely to move fundamentals materially. Yes, you can use a Roku without internet – but there’s a catch
• Neutral Sentiment: Zacks published a take on whether Roku is worth betting on—useful for investor interest but balanced and not an outright buy/sell catalyst. Is Most-Watched Stock Roku, Inc. (ROKU) Worth Betting on Now?
• Negative Sentiment: Zacks Research downgraded Roku from “strong‑buy” to “hold” — a near-term negative catalyst that likely contributed to today’s sell-off by reducing buy-side conviction. Zacks.com downgrade note
• Negative Sentiment: Retail clearance: Amazon appears to be offloading Roku Smart TVs at steep, all‑time‑low prices — this can boost unit volumes but signals channel discounting that may pressure ASPs and margins. Amazon Offloads the Roku Smart TV at an All-Time Low

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.