S4 Capital (LON:SFOR) Stock Price Up 7.4% – Should You Buy?

S4 Capital plc (LON:SFOR)’s share price traded up 7.4% during mid-day trading on Wednesday . The company traded as high as GBX 20.86 and last traded at GBX 20.40. 3,017,000 shares traded hands during mid-day trading, an increase of 12% from the average session volume of 2,688,764 shares. The stock had previously closed at GBX 19.

Key Stores Impacting S4 Capital

Here are the key news stories impacting S4 Capital this week:

• Positive Sentiment: Higher intraday buying and volume above the stock’s average suggest renewed buyer interest and short-term momentum that may support further upside. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?
• Neutral Sentiment: The report is primarily a market snapshot rather than company-specific news — it summarizes market price, volume and standard metrics (market cap ~£135m, liquidity and moving averages), so the move appears driven by market flows rather than a corporate catalyst. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?
• Negative Sentiment: Fundamentals flagged in the piece raise caution: negative PE (loss-making), a high reported debt-to-equity ratio and the 200‑day moving average sits above the current price — all signs of elevated risk and a longer-term downtrend versus the 12‑month high. These factors argue for due diligence before buying. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?

Analyst Upgrades and Downgrades

SFOR has been the subject of a number of research analyst reports. Deutsche Bank Aktiengesellschaft reduced their price objective on shares of S4 Capital from GBX 26 to GBX 24 and set a “hold” rating for the company in a research report on Monday, November 24th. Jefferies Financial Group decreased their price target on shares of S4 Capital from GBX 40 to GBX 38 and set a “buy” rating on the stock in a research note on Wednesday, November 26th. Finally, Peel Hunt reiterated a “hold” rating and issued a GBX 25 price objective on shares of S4 Capital in a report on Monday, November 24th. One equities research analyst has rated the stock with a Buy rating and two have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of GBX 29.

S4 Capital Price Performance

The stock’s fifty day moving average price is GBX 18.74 and its 200-day moving average price is GBX 21.43. The firm has a market cap of £135.25 million, a PE ratio of -0.43, a price-to-earnings-growth ratio of 1.11 and a beta of 1.05. The company has a debt-to-equity ratio of 37.08, a current ratio of 1.28 and a quick ratio of 1.05.

S4 Capital Company Profile

S4 Capital plc, together with its subsidiaries, operates as a digital advertising and marketing services company in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through three segments: Content, Data & Digital Media, and Technology Services. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. In addition, it provides campaign management analytics, creative production and ad serving, platform and systems integration and transition, and training and education services.