Brown Shipley& Co Ltd Lowers Position in Alphabet Inc. $GOOG

Brown Shipley& Co Ltd lessened its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 17.9% in the third quarter, according to its most recent Form 13F filing with the SEC. The fund owned 63,354 shares of the information services provider’s stock after selling 13,766 shares during the period. Alphabet comprises about 8.1% of Brown Shipley& Co Ltd’s holdings, making the stock its 3rd biggest position. Brown Shipley& Co Ltd’s holdings in Alphabet were worth $15,430,000 as of its most recent filing with the SEC.

Several other institutional investors have also bought and sold shares of the company. IFS Advisors LLC increased its holdings in Alphabet by 400.0% during the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after acquiring an additional 120 shares during the period. Robbins Farley lifted its position in Alphabet by 60.0% during the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after purchasing an additional 60 shares during the last quarter. Tripletail Wealth Management LLC bought a new stake in Alphabet during the third quarter valued at approximately $40,000. WestEnd Advisors LLC grew its stake in Alphabet by 58.7% in the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock worth $29,000 after buying an additional 61 shares in the last quarter. Finally, University of Illinois Foundation bought a new position in shares of Alphabet in the 2nd quarter worth $31,000. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Analyst Upgrades and Downgrades

GOOG has been the subject of a number of research analyst reports. Barclays lifted their price objective on shares of Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. BMO Capital Markets reiterated an “outperform” rating and issued a $340.00 price objective on shares of Alphabet in a report on Thursday, October 30th. Morgan Stanley raised their price objective on Alphabet from $210.00 to $270.00 and gave the company an “overweight” rating in a report on Thursday, October 2nd. JPMorgan Chase & Co. upped their target price on Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a research note on Monday, October 27th. Finally, Scotiabank set a $336.00 price target on shares of Alphabet and gave the company a “sector outperform” rating in a research report on Thursday, October 30th. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, Alphabet has a consensus rating of “Buy” and an average price target of $313.04.

Alphabet Trading Up 0.5%

Shares of GOOG opened at $315.32 on Friday. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06. The stock has a market capitalization of $3.80 trillion, a P/E ratio of 31.10, a PEG ratio of 1.74 and a beta of 1.09. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $328.67. The firm has a fifty day simple moving average of $302.26 and a two-hundred day simple moving average of $244.72.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. During the same period in the prior year, the business earned $2.12 EPS. The company’s revenue for the quarter was up 15.9% on a year-over-year basis. On average, research analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is presently 8.28%.

Insider Activity at Alphabet

In other news, Director Frances Arnold sold 102 shares of the business’s stock in a transaction on Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total transaction of $31,971.90. Following the sale, the director owned 18,205 shares in the company, valued at approximately $5,706,357.25. The trade was a 0.56% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider John Kent Walker sold 17,829 shares of the company’s stock in a transaction dated Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the sale, the insider directly owned 42,972 shares in the company, valued at $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 195,465 shares of company stock valued at $57,056,497 over the last ninety days. Insiders own 12.99% of the company’s stock.

Key Stores Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI momentum & monetization — Coverage highlights faster Gemini adoption, stronger YouTube/search integration and improving ad + cloud monetization that underpin revenue upside and multiple expansion. Article
• Positive Sentiment: Analyst and institutional backing — Several firms have raised targets and big holders (including UBS AM and Berkshire additions reported last quarter) continue to build positions, supporting sentiment and limiting downside. Article
• Neutral Sentiment: Options activity/earnings plays — Several retail/strategy pieces outline income and defined‑risk option trades (one‑month OTM puts, butterfly spreads) ahead of earnings; these signal increased short‑term options flow and hedging but not a directional fundamental change. Butterfly spread idea
• Neutral Sentiment: Longer‑term tech positioning — Pieces comparing legacy tech vs. pure‑play quantum note Alphabet as a lower‑risk way to get quantum/AI exposure, which appeals to investors preferring large‑cap stability over speculative small caps. Article
• Negative Sentiment: Insider selling headlines — Recent director and executive stock sales have been reported (SEC filings / press coverage); while routine for executives, high‑profile sell activity can weigh on near‑term sentiment. Article
• Negative Sentiment: Regulatory / lobbying overhang — New lobbying disclosures and reports of DOJ interest in company practices are drawing attention; escalation of enforcement or broad probes would increase volatility and could pressure multiples. Article

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.