Intuit (NASDAQ:INTU) Trading Down 3.4% on Insider Selling

Intuit Inc. (NASDAQ:INTU)’s share price dropped 3.4% during trading on Friday following insider selling activity. The stock traded as low as $639.00 and last traded at $639.82. Approximately 173,769 shares traded hands during trading, a decline of 89% from the average daily volume of 1,626,050 shares. The stock had previously closed at $662.42.

Specifically, Director Scott D. Cook sold 1,402 shares of the business’s stock in a transaction on Wednesday, December 31st. The shares were sold at an average price of $668.02, for a total value of $936,564.04. Following the sale, the director directly owned 5,668,182 shares of the company’s stock, valued at approximately $3,786,458,939.64. The trade was a 0.02% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, Director Scott D. Cook sold 75,000 shares of the business’s stock in a transaction dated Monday, December 29th. The shares were sold at an average price of $673.43, for a total value of $50,507,250.00. Following the completion of the sale, the director owned 5,669,584 shares in the company, valued at approximately $3,818,067,953.12. This trade represents a 1.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure.

Analyst Upgrades and Downgrades

INTU has been the subject of several recent research reports. Royal Bank Of Canada restated an “outperform” rating and set a $850.00 target price on shares of Intuit in a report on Friday, November 21st. Weiss Ratings reissued a “buy (b-)” rating on shares of Intuit in a research report on Wednesday, October 8th. Independent Research set a $875.00 price objective on shares of Intuit in a research note on Tuesday, November 18th. Rothschild & Co Redburn lifted their target price on Intuit from $560.00 to $670.00 and gave the company a “neutral” rating in a research report on Tuesday, September 23rd. Finally, BMO Capital Markets reduced their price target on Intuit from $870.00 to $810.00 and set an “outperform” rating for the company in a research report on Friday, November 21st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, four have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $796.60.

Key Stores Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Recent fundamentals remain supportive: Intuit posted a solid quarter (beat EPS and revenue; revenue up ~18%) and pays a $1.20 quarterly dividend (ex‑dividend Jan 9, payable Jan 16), which underpin the stock’s long‑term case. Read More.
• Neutral Sentiment: Relative weakness vs. competitors was noted in market coverage today — the stock underperformed peers on Friday, which can amplify short‑term selling pressure even if company fundamentals remain intact. Read More.
• Neutral Sentiment: Analyst views are mixed: consensus remains a “Moderate Buy” with a price target materially above the current level, but several shops have trimmed targets or expressed caution — creating offsetting analyst signals. Read More.
• Negative Sentiment: Insider selling flagged: Director Scott Cook recently sold 1,402 shares (~$936k); separate coverage cites large reported director sales, which can spook investors and be interpreted as a negative signal. Read More. and Read More.
• Negative Sentiment: Wall Street Zen downgraded Intuit from a buy to a hold over the weekend, which likely contributed to downward pressure as investor positioning adjusted. Read More.

Intuit Stock Performance

The company has a fifty day moving average of $658.55 and a two-hundred day moving average of $694.82. The firm has a market capitalization of $175.16 billion, a price-to-earnings ratio of 43.03, a PEG ratio of 2.58 and a beta of 1.25. The company has a debt-to-equity ratio of 0.28, a quick ratio of 1.39 and a current ratio of 1.39.

Intuit (NASDAQ:INTU) last announced its earnings results on Thursday, November 20th. The software maker reported $3.34 EPS for the quarter, topping the consensus estimate of $3.09 by $0.25. The company had revenue of $3.87 billion for the quarter, compared to analysts’ expectations of $3.76 billion. Intuit had a net margin of 21.19% and a return on equity of 23.52%. The business’s revenue for the quarter was up 18.3% on a year-over-year basis. During the same period last year, the firm earned $2.50 earnings per share. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. As a group, equities research analysts predict that Intuit Inc. will post 14.09 earnings per share for the current fiscal year.

Intuit Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, January 16th. Shareholders of record on Friday, January 9th will be paid a dividend of $1.20 per share. The ex-dividend date of this dividend is Friday, January 9th. This represents a $4.80 annualized dividend and a yield of 0.8%. Intuit’s payout ratio is presently 32.81%.

Hedge Funds Weigh In On Intuit

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Tortoise Investment Management LLC grew its position in Intuit by 540.0% during the 2nd quarter. Tortoise Investment Management LLC now owns 32 shares of the software maker’s stock worth $25,000 after acquiring an additional 27 shares during the last quarter. Westside Investment Management Inc. raised its position in Intuit by 161.5% in the second quarter. Westside Investment Management Inc. now owns 34 shares of the software maker’s stock valued at $27,000 after purchasing an additional 21 shares during the last quarter. Dogwood Wealth Management LLC grew its holdings in shares of Intuit by 111.8% during the second quarter. Dogwood Wealth Management LLC now owns 36 shares of the software maker’s stock worth $28,000 after purchasing an additional 19 shares during the last quarter. Sagard Holdings Management Inc. acquired a new position in shares of Intuit in the second quarter valued at approximately $28,000. Finally, True Wealth Design LLC increased its stake in shares of Intuit by 270.0% in the second quarter. True Wealth Design LLC now owns 37 shares of the software maker’s stock valued at $29,000 after buying an additional 27 shares during the period. Institutional investors own 83.66% of the company’s stock.

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.