Alphabet Inc. $GOOGL Shares Sold by Marathon Asset Management Ltd

Marathon Asset Management Ltd cut its holdings in Alphabet Inc. (NASDAQ:GOOGL) by 26.5% during the 3rd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 377,542 shares of the information services provider’s stock after selling 136,291 shares during the period. Alphabet comprises about 3.4% of Marathon Asset Management Ltd’s holdings, making the stock its 6th largest position. Marathon Asset Management Ltd’s holdings in Alphabet were worth $91,780,000 at the end of the most recent quarter.

Other large investors have also recently added to or reduced their stakes in the company. Financial Gravity Companies Inc. acquired a new stake in shares of Alphabet in the second quarter valued at approximately $31,000. CarsonAllaria Wealth Management Ltd. raised its position in shares of Alphabet by 36.4% during the 2nd quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock worth $44,000 after purchasing an additional 67 shares during the last quarter. Corsicana & Co. purchased a new stake in Alphabet in the 3rd quarter valued at approximately $54,000. Vermillion & White Wealth Management Group LLC lifted its stake in Alphabet by 37.9% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock valued at $57,000 after buying an additional 89 shares in the last quarter. Finally, Christopher J. Hasenberg Inc grew its holdings in Alphabet by 77.6% during the 2nd quarter. Christopher J. Hasenberg Inc now owns 348 shares of the information services provider’s stock valued at $61,000 after buying an additional 152 shares during the last quarter. 40.03% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $312.30, for a total transaction of $867,569.40. Following the completion of the sale, the chief accounting officer directly owned 8,962 shares in the company, valued at $2,798,832.60. This represents a 23.66% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $299.80, for a total value of $9,743,500.00. Following the completion of the transaction, the chief executive officer owned 2,239,619 shares in the company, valued at approximately $671,437,776.20. This trade represents a 1.43% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 192,687 shares of company stock valued at $56,255,711 in the last 90 days. 11.55% of the stock is owned by corporate insiders.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Samsung plans to double the number of mobile devices using Google’s Gemini to about 800 million units this year — a major distribution win that expands Gemini’s user base, strengthens Google’s position in mobile AI, and could boost demand for Google’s AI services and ecosystem. Exclusive: Samsung to double mobile devices powered by Google’s Gemini to 800 mln units this year
• Positive Sentiment: MarketBeat notes Alphabet led Wall Street upgrades in 2025 as AI (Gemini 3), Search/YouTube monetization, cloud strength and growing external demand for its TPUs drove sentiment — that analyst momentum supports further buying interest. MarketBeat’s Top 3 Most Upgraded Stocks of 2025
• Positive Sentiment: Coverage in The Motley Fool highlights Alphabet as a top AI pick for 2026, pointing to the company’s diversified AI exposure (search, cloud, YouTube, Gemini) — useful framing for long-term investors wanting broad AI exposure. 3 Artificial Intelligence Stocks to Buy in 2026 That Could Be Better Picks Than Palantir
• Positive Sentiment: Coverage noting Warren Buffett/Berkshire’s regret over missing investment in Google serves as an institutional validation datapoint that can strengthen investor confidence. Warren Buffet’s Berkshire Hathaway on why Google is the only tech investment they regret not making
• Neutral Sentiment: Retail buzz (X, r/WallStreetBets) has featured GOOGL among the most talked-about names this week — that can amplify short-term volume and volatility but is not a direct fundamental catalyst. 5 Stocks Investors Couldn’t Stop Buzzing About This Week: TGT, TSM, GOOG And More
• Neutral Sentiment: Technical/strategy write-ups list Alphabet near buy points for some investors — signals that traders may be positioning for further upside if earnings/AI narratives hold. Google, Other AI Stocks Trade Near Buy Points. One Named ‘Top Stock’ For 2026
• Negative Sentiment: Analyst/short-form critiques argue Alphabet’s equity looks expensive, warning that stretched valuation could limit near-term upside or amplify pullbacks if growth disappoints. Alphabet’s Equity Is Way Overpriced
• Negative Sentiment: Insider activity: an Alphabet director sold about $31,972 of stock — a small-volume sale but something traders often note when weighing near-term sentiment. Insider Selling: Alphabet (NASDAQ:GOOGL) Director Sells $31,971.90 in Stock

Wall Street Analyst Weigh In

GOOGL has been the subject of a number of analyst reports. Piper Sandler reissued an “overweight” rating and issued a $365.00 price target (up from $330.00) on shares of Alphabet in a report on Thursday, December 11th. Stifel Nicolaus set a $333.00 target price on shares of Alphabet in a research note on Thursday, October 30th. KeyCorp restated an “overweight” rating and issued a $300.00 target price (up from $265.00) on shares of Alphabet in a report on Monday, October 27th. Rosenblatt Securities raised their price target on shares of Alphabet from $224.00 to $279.00 and gave the stock a “neutral” rating in a research note on Thursday, October 30th. Finally, Barclays reiterated an “overweight” rating and set a $315.00 price target (up from $250.00) on shares of Alphabet in a report on Thursday, October 30th. Four equities research analysts have rated the stock with a Strong Buy rating, forty-one have issued a Buy rating and six have given a Hold rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $317.76.

Alphabet Trading Up 0.7%

Shares of GOOGL stock opened at $315.15 on Monday. The firm’s 50-day simple moving average is $301.53 and its 200-day simple moving average is $244.48. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a 1-year low of $140.53 and a 1-year high of $328.83. The firm has a market cap of $3.80 trillion, a P/E ratio of 31.08, a PEG ratio of 1.74 and a beta of 1.08.

Alphabet (NASDAQ:GOOGL) last released its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. As a group, equities analysts forecast that Alphabet Inc. will post 8.9 EPS for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were issued a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is presently 8.28%.

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.