Alphabet Inc. $GOOGL is Norris Perne & French LLP MI’s 2nd Largest Position

Norris Perne & French LLP MI trimmed its position in shares of Alphabet Inc. (NASDAQ:GOOGL) by 1.1% during the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 267,648 shares of the information services provider’s stock after selling 2,876 shares during the quarter. Alphabet makes up approximately 4.5% of Norris Perne & French LLP MI’s holdings, making the stock its 2nd largest position. Norris Perne & French LLP MI’s holdings in Alphabet were worth $65,065,000 at the end of the most recent reporting period.

Several other institutional investors have also recently made changes to their positions in the company. Breakwater Investment Management raised its holdings in Alphabet by 1.0% in the third quarter. Breakwater Investment Management now owns 4,228 shares of the information services provider’s stock worth $1,028,000 after purchasing an additional 41 shares in the last quarter. Wealth Alliance Advisory Group LLC grew its position in shares of Alphabet by 1.0% in the 3rd quarter. Wealth Alliance Advisory Group LLC now owns 4,045 shares of the information services provider’s stock worth $983,000 after buying an additional 41 shares during the period. Contravisory Investment Management Inc. increased its stake in shares of Alphabet by 2.9% in the 3rd quarter. Contravisory Investment Management Inc. now owns 1,572 shares of the information services provider’s stock worth $382,000 after acquiring an additional 44 shares in the last quarter. LongView Wealth Management lifted its position in Alphabet by 1.2% during the 3rd quarter. LongView Wealth Management now owns 3,817 shares of the information services provider’s stock valued at $928,000 after acquiring an additional 46 shares during the period. Finally, Towerpoint Wealth LLC lifted its position in Alphabet by 1.6% during the 3rd quarter. Towerpoint Wealth LLC now owns 3,037 shares of the information services provider’s stock valued at $738,000 after acquiring an additional 47 shares during the period. Institutional investors own 40.03% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Argus raised its price target on Alphabet to $365 and maintained a “buy” rating, citing stronger upside vs. prior guidance — a direct analyst catalyst that can attract additional buying and support the stock’s valuation recovery. Argus adjusts price target on Alphabet to $365
• Positive Sentiment: Samsung plans to double the number of mobile devices running Google’s Gemini to ~800 million units this year — a major distribution and adoption boost for Alphabet’s AI stack that can increase usage of cloud/AI services, strengthen Gemini’s ecosystem, and create monetization opportunities. Samsung to double devices powered by Google’s Gemini
• Positive Sentiment: MarketBeat highlights Alphabet as a top upgraded stock heading into 2026, noting dozens of analyst bullish revisions, a sharp rise in consensus price targets, and $140B of institutional inflows — all signaling sustained buy-side conviction and potential for further multiple expansion. Alphabet leader in upgraded stocks
• Positive Sentiment: Retail sentiment also favors Alphabet (ranked among top retail picks), reflecting alignment between Main Street and Wall Street — retail interest can amplify momentum and trading volume, particularly around AI narratives and product launches. 5 Stocks Retail Investors Are Betting on for 2026
• Positive Sentiment: High-profile endorsements and narratives (e.g., coverage noting Berkshire Hathaway’s regret at not owning Google) reinforce Alphabet’s long-term quality perception, supporting demand from buy-and-hold investors. Berkshire on missing Google
• Negative Sentiment: Indonesian prosecutors filed graft charges related to laptop procurement involving a former minister; while this implicates local procurement and public-sector processes rather than Alphabet directly, it could create short-term headline risk and localized reputational/legal scrutiny. Ex-Indonesian minister faces graft charges over Google laptop procurement

Wall Street Analyst Weigh In

A number of equities analysts have weighed in on GOOGL shares. Sanford C. Bernstein raised their target price on shares of Alphabet from $260.00 to $305.00 and gave the company a “market perform” rating in a research note on Thursday, October 30th. Melius Research upped their price target on Alphabet from $220.00 to $255.00 in a research note on Thursday, September 25th. Phillip Securities upgraded Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research note on Friday, November 7th. Deutsche Bank Aktiengesellschaft increased their target price on Alphabet from $260.00 to $340.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Finally, Cantor Fitzgerald raised their price target on Alphabet from $265.00 to $310.00 and gave the company a “neutral” rating in a report on Thursday, October 30th. Four analysts have rated the stock with a Strong Buy rating, forty-two have issued a Buy rating and six have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $320.12.

Insider Activity at Alphabet

In other news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction on Wednesday, November 5th. The stock was sold at an average price of $283.48, for a total transaction of $9,213,100.00. Following the transaction, the chief executive officer directly owned 2,337,119 shares of the company’s stock, valued at $662,526,494.12. This represents a 1.37% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the transaction, the chief accounting officer owned 11,739 shares in the company, valued at approximately $3,383,884.14. This trade represents a 19.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 192,687 shares of company stock worth $56,255,711 over the last quarter. Company insiders own 11.64% of the company’s stock.

Alphabet Trading Up 0.4%

Shares of NASDAQ:GOOGL opened at $316.54 on Tuesday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a 1 year low of $140.53 and a 1 year high of $328.83. The company has a market cap of $3.82 trillion, a P/E ratio of 31.22, a PEG ratio of 1.74 and a beta of 1.08. The stock’s fifty day moving average price is $302.47 and its 200-day moving average price is $245.49.

Alphabet (NASDAQ:GOOGL) last issued its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The business had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%. Sell-side analysts expect that Alphabet Inc. will post 8.9 earnings per share for the current year.

Alphabet Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were given a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is 8.28%.

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.