Analyzing Philip Morris International (NYSE:PM) and British American Tobacco (OTCMKTS:BTAFF)

Philip Morris International (NYSE:PM) and British American Tobacco (OTCMKTS:BTAFF) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, valuation, earnings and dividends.

Analyst Recommendations

This is a summary of current ratings for Philip Morris International and British American Tobacco, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Philip Morris International	0	1	12	0	2.92
British American Tobacco	0	0	0	0	0.00

Philip Morris International currently has a consensus target price of $189.00, suggesting a potential upside of 21.78%. Given Philip Morris International’s stronger consensus rating and higher probable upside, equities analysts plainly believe Philip Morris International is more favorable than British American Tobacco.

Valuation and Earnings

This table compares Philip Morris International and British American Tobacco”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Philip Morris International	$89.44 billion	2.70	$7.06 billion	$5.52	28.12
British American Tobacco	N/A	N/A	N/A	$1.92	27.83

Philip Morris International has higher revenue and earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

78.6% of Philip Morris International shares are held by institutional investors. Comparatively, 39.7% of British American Tobacco shares are held by institutional investors. 0.1% of Philip Morris International shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Philip Morris International and British American Tobacco’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Philip Morris International	9.33%	-122.14%	17.59%
British American Tobacco	N/A	N/A	N/A

Dividends

Philip Morris International pays an annual dividend of $5.88 per share and has a dividend yield of 3.8%. British American Tobacco pays an annual dividend of $1.42 per share and has a dividend yield of 2.7%. Philip Morris International pays out 106.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 74.3% of its earnings in the form of a dividend. Philip Morris International has increased its dividend for 17 consecutive years. Philip Morris International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Philip Morris International beats British American Tobacco on 12 of the 14 factors compared between the two stocks.

About Philip Morris International

Philip Morris International Inc. operates as a tobacco company working to delivers a smoke-free future and evolving portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company's product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, vapor, and oral nicotine products primarily under the IQOS and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness and healthcare products. Philip Morris International Inc. was incorporated in 1987 and is headquartered in Stamford, Connecticut.

About British American Tobacco

British American Tobacco p.l.c. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands. It also distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.