Amazon.com, Inc. $AMZN Position Raised by Kingsman Wealth Management Inc.

Kingsman Wealth Management Inc. raised its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 3.3% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 68,291 shares of the e-commerce giant’s stock after purchasing an additional 2,155 shares during the period. Amazon.com accounts for about 8.3% of Kingsman Wealth Management Inc.’s holdings, making the stock its 3rd biggest position. Kingsman Wealth Management Inc.’s holdings in Amazon.com were worth $14,995,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors also recently modified their holdings of the business. Ascent Group LLC lifted its stake in shares of Amazon.com by 28.0% during the 3rd quarter. Ascent Group LLC now owns 164,841 shares of the e-commerce giant’s stock valued at $36,194,000 after buying an additional 36,075 shares in the last quarter. Base Wealth Management LLC raised its holdings in Amazon.com by 3.5% during the 3rd quarter. Base Wealth Management LLC now owns 4,293 shares of the e-commerce giant’s stock valued at $943,000 after acquiring an additional 147 shares during the period. McGlone Suttner Wealth Management Inc. lifted its position in shares of Amazon.com by 0.4% during the third quarter. McGlone Suttner Wealth Management Inc. now owns 12,163 shares of the e-commerce giant’s stock worth $2,671,000 after acquiring an additional 50 shares in the last quarter. Joseph P. Lucia & Associates LLC boosted its holdings in shares of Amazon.com by 0.4% in the third quarter. Joseph P. Lucia & Associates LLC now owns 34,846 shares of the e-commerce giant’s stock worth $7,651,000 after acquiring an additional 154 shares during the period. Finally, Weaver Capital Management LLC grew its position in shares of Amazon.com by 7.7% in the third quarter. Weaver Capital Management LLC now owns 34,551 shares of the e-commerce giant’s stock valued at $7,586,000 after purchasing an additional 2,465 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Analyst Upgrades and Downgrades

AMZN has been the topic of a number of recent research reports. Loop Capital increased their price objective on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a report on Tuesday, November 18th. Benchmark upped their price target on Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a research report on Friday, October 31st. DA Davidson increased their price target on shares of Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. BMO Capital Markets boosted their price objective on shares of Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a research note on Tuesday, December 16th. Finally, BNP Paribas Exane started coverage on shares of Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating on the stock. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $295.23.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is preparing a Walmart‑style, 225,000 sq. ft. “big‑box” store near Chicago that would combine in‑person retail with e‑commerce fulfillment—an execution play that could broaden margins and omnichannel reach. Amazon’s latest store concept is a Walmart-style supercenter
• Positive Sentiment: Amazon Pharmacy added Novo Nordisk’s oral Wegovy pill (insurance and cash options), expanding pharmacy revenue and recurring prescription flows—a near‑term revenue and margin catalyst for the pharmacy business. Amazon Pharmacy starts offering Novo Nordisk’s Wegovy weight-loss pill
• Positive Sentiment: AWS momentum is reviving the AI narrative—analysts point to accelerating AWS revenue, a large backlog and stronger AI demand that could drive margin expansion and re‑rate the stock. Will Accelerating AWS Revenue Growth Drive AMZN Stock’s 2026 Rally?
• Positive Sentiment: Broad analyst support and higher price targets (multiple firms reiterating Outperform/Buy and lifting targets) are underpinning investor sentiment ahead of earnings. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Neutral Sentiment: Television and media bullishness: high‑profile investors/commentators (e.g., Jim Cramer) are publicly optimistic about AMZN’s upside in 2026—supports momentum but is sentiment‑driven. Jim Cramer Says He Is “Looking for Amazon to Put Up Much Bigger Gains in 2026”
• Neutral Sentiment: Regulatory tail risk eased somewhat after reports the EU digital rule overhaul will not impose the strictest new measures on big tech—reduces a headline regulatory overhang. Big Tech spared strict rules in EU digital rule overhaul
• Negative Sentiment: Market noise from reports that Amazon may announce layoffs has pressured the stock at times; a formal announcement would be a near‑term negative catalyst despite potential cost savings. Amazon Stock (AMZN) Slips on Layoff Expectations
• Negative Sentiment: Significant insider selling headlines and scrutiny of employee productivity/RTO initiatives may create perception issues; heavy insider sales can be viewed unfavorably by some investors. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments (insider selling summary)
• Negative Sentiment: Merchant complaints about an Amazon AI tool creating orders without sellers’ knowledge surfaced—possible reputational/operational risk if not addressed. Amazon AI tool blindsides merchants by offering products without their knowledge

Insider Activity

In other news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer directly owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 79,734 shares of company stock valued at $18,534,017. 9.70% of the stock is owned by insiders.

Amazon.com Price Performance

AMZN stock opened at $247.38 on Friday. The firm has a 50 day simple moving average of $233.22 and a two-hundred day simple moving average of $227.73. The stock has a market cap of $2.64 trillion, a PE ratio of 34.94, a P/E/G ratio of 1.55 and a beta of 1.37. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the previous year, the firm posted $1.43 EPS. The firm’s revenue was up 13.4% compared to the same quarter last year. On average, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.