Maison Solutions (NASDAQ:MSS – Get Free Report) and Lifetime Brands (NASDAQ:LCUT – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability and analyst recommendations.
Institutional & Insider Ownership
2.4% of Maison Solutions shares are owned by institutional investors. Comparatively, 40.6% of Lifetime Brands shares are owned by institutional investors. 64.7% of Maison Solutions shares are owned by company insiders. Comparatively, 43.6% of Lifetime Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Maison Solutions and Lifetime Brands, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Maison Solutions | 1 | 1 | 1 | 0 | 2.00 |
| Lifetime Brands | 1 | 2 | 1 | 0 | 2.00 |
Risk & Volatility
Maison Solutions has a beta of 5.38, meaning that its stock price is 438% more volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500.
Valuation & Earnings
This table compares Maison Solutions and Lifetime Brands”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Maison Solutions | $124.22 million | 0.05 | $1.17 million | ($0.26) | -1.24 |
| Lifetime Brands | $682.95 million | 0.14 | -$15.16 million | ($1.66) | -2.45 |
Maison Solutions has higher earnings, but lower revenue than Lifetime Brands. Lifetime Brands is trading at a lower price-to-earnings ratio than Maison Solutions, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Maison Solutions and Lifetime Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Maison Solutions | -4.89% | -46.54% | -6.80% |
| Lifetime Brands | -5.49% | -0.85% | -0.30% |
Summary
Maison Solutions beats Lifetime Brands on 7 of the 12 factors compared between the two stocks.
About Maison Solutions
Maison Solutions Inc., together with its subsidiaries, operates as the specialty grocery retailer in California. The company offers perishable products, such as meat, seafood, vegetables, and fruit; non-perishable products, including grocery products comprising cooking utensils, canned foods, Chinese and Asian seasonings and spices, and snacks, as well as liquor, cigarette, lottery, newspaper, reusable bag, non-food, and health products, and general merchandise, beauty care, pharmacy, fuel, and other items and services in its stores. It also offers its products online. The company was formerly known as Maison International, Inc. and changed its name to Maison Solutions Inc. in September 2021. Maison Solutions Inc. was incorporated in 2019 and is based in Monterey Park, California.
About Lifetime Brands
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.
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