Deutsche Bank Aktiengesellschaft Begins Coverage on NIKE (NYSE:NKE)

Posted by ABMN Staff on Jan 10th, 2026

Investment analysts at Deutsche Bank Aktiengesellschaft assumed coverage on shares of NIKE (NYSE:NKE – Get Free Report) in a report released on Thursday, MarketBeat Ratings reports. The firm set a “hold” rating on the footwear maker’s stock.

Several other equities analysts also recently commented on NKE. Argus decreased their price objective on shares of NIKE from $85.00 to $70.00 in a report on Tuesday, December 23rd. Guggenheim reiterated a “buy” rating on shares of NIKE in a research note on Wednesday, December 31st. Citigroup restated a “neutral” rating and set a $65.00 price objective (down from $70.00) on shares of NIKE in a research report on Friday, December 19th. Piper Sandler set a $75.00 target price on NIKE and gave the company an “overweight” rating in a research report on Friday, December 19th. Finally, Weiss Ratings cut NIKE from a “hold (c-)” rating to a “sell (d+)” rating in a report on Monday, December 29th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, eleven have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $75.32.

View Our Latest Analysis on NIKE

NIKE Price Performance

Shares of NYSE NKE opened at $65.87 on Thursday. The company has a quick ratio of 1.40, a current ratio of 2.06 and a debt-to-equity ratio of 0.50. The business’s 50 day moving average price is $63.46 and its two-hundred day moving average price is $69.45. The company has a market cap of $97.51 billion, a PE ratio of 38.74, a price-to-earnings-growth ratio of 2.81 and a beta of 1.28. NIKE has a twelve month low of $52.28 and a twelve month high of $82.44.

NIKE (NYSE:NKE – Get Free Report) last issued its earnings results on Thursday, December 18th. The footwear maker reported $0.53 EPS for the quarter, topping the consensus estimate of $0.37 by $0.16. NIKE had a return on equity of 18.43% and a net margin of 5.43%.The company had revenue of $12.43 billion during the quarter, compared to the consensus estimate of $12.19 billion. During the same period in the previous year, the company posted $0.78 EPS. The firm’s revenue for the quarter was up .6% compared to the same quarter last year. On average, analysts predict that NIKE will post 2.05 EPS for the current year.

Insider Activity

In other news, Director Jorgen Vig Knudstorp bought 16,150 shares of the firm’s stock in a transaction on Friday, November 7th. The shares were purchased at an average cost of $62.09 per share, with a total value of $1,002,753.50. Following the acquisition, the director directly owned 21,388 shares in the company, valued at $1,327,980.92. This represents a 308.32% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Chairman Mark G. Parker sold 86,078 shares of the company’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $64.80, for a total transaction of $5,577,854.40. Following the sale, the chairman directly owned 647,615 shares of the company’s stock, valued at approximately $41,965,452. This trade represents a 11.73% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders purchased 91,229 shares of company stock worth $5,452,640. 0.80% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the company. Mascoma Wealth Management LLC bought a new position in NIKE in the 2nd quarter valued at approximately $26,000. Halbert Hargrove Global Advisors LLC grew its stake in shares of NIKE by 952.6% during the second quarter. Halbert Hargrove Global Advisors LLC now owns 400 shares of the footwear maker’s stock worth $28,000 after buying an additional 362 shares during the last quarter. Matrix Trust Co increased its holdings in shares of NIKE by 53.1% during the second quarter. Matrix Trust Co now owns 441 shares of the footwear maker’s stock worth $31,000 after buying an additional 153 shares in the last quarter. Twin Peaks Wealth Advisors LLC acquired a new stake in shares of NIKE during the 2nd quarter valued at $31,000. Finally, Guerra Advisors Inc acquired a new stake in shares of NIKE during the 3rd quarter valued at $34,000. 64.25% of the stock is currently owned by institutional investors and hedge funds.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

Positive Sentiment: Insider buying and high-profile bullish commentary — Directors and the CEO have recently bought shares, and Jim Cramer highlighted that insider purchases as a signal the turnaround may be gaining traction; insider purchases often boost investor confidence in near-term upside. Jim Cramer Says Insider Buying in Nike Signals “That the Business Is Indeed Turning”
Positive Sentiment: Sanford C. Bernstein reaffirmed a Buy rating — A retained Buy from a major firm supports the turnaround narrative and can help underpin valuation expectations ahead of upcoming quarters. Sanford C. Bernstein Reaffirms “Buy” Rating for NIKE (NYSE:NKE)
Neutral Sentiment: Relative-value pieces and “buy the dip” coverage — Several outlets (Zacks, MarketBeat) compare NKE vs. Adidas and discuss whether Nike is a dip-buy; useful for positioning but not immediate catalysts. ADDYY or NKE: Which Is the Better Value Stock Right Now?
Neutral Sentiment: New coverage and model chatter — Deutsche Bank initiated coverage with a Hold and various media pieces (including a ChatGPT price projection) add noise but little fundamental clarity; these items can influence short-term flows.
Negative Sentiment: Analyst skepticism on turnaround timing — Needham flagged that early “brand heat” may not translate quickly into sustainable growth, emphasizing uncertainty around the timeline for recovery. That raises risk around near-term execution. Nike ‘Brand Heat’ Not Enough, Analyst Says: ‘Timeline Is Uncertain At Best’
Negative Sentiment: Downgrades and China concerns — TipRanks reported a downgrade citing slow turnaround progress and China weakness remains a recurring headwind; RBC cut its price target while saying profitable growth is possible, and another bank issued pessimistic forecasts — these weigh on medium-term upside and multiple expansion. Nike Stock (NKE) Is Downgraded on Slow Turnaround Progress RBC lowers Nike (NKE) target but sees path to profitable growth intact Royal Bank Of Canada Issues Pessimistic Forecast for NIKE (NYSE:NKE) Stock Price

NIKE Company Profile

(Get Free Report)

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).