Diversified Trust Co lowered its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 1.6% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 252,912 shares of the e-commerce giant’s stock after selling 4,167 shares during the period. Amazon.com accounts for about 1.1% of Diversified Trust Co’s investment portfolio, making the stock its 17th largest position. Diversified Trust Co’s holdings in Amazon.com were worth $55,532,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Other hedge funds and other institutional investors have also recently modified their holdings of the company. Carderock Capital Management Inc. purchased a new position in shares of Amazon.com during the second quarter valued at about $27,000. Maryland Capital Advisors Inc. boosted its stake in Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares during the last quarter. Ryan Investment Management Inc. purchased a new position in Amazon.com during the 2nd quarter valued at approximately $48,000. Cooksen Wealth LLC increased its stake in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. Finally, Access Investment Management LLC purchased a new stake in shares of Amazon.com during the 2nd quarter worth approximately $74,000. Institutional investors own 72.20% of the company’s stock.
Amazon.com Stock Performance
AMZN stock opened at $247.38 on Friday. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The firm has a market cap of $2.64 trillion, a price-to-earnings ratio of 34.94, a PEG ratio of 1.55 and a beta of 1.37. The business’s fifty day simple moving average is $233.22 and its two-hundred day simple moving average is $227.73. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon is preparing a Walmart‑style, 225,000 sq. ft. “big‑box” store near Chicago that would combine in‑person retail with e‑commerce fulfillment—an execution play that could broaden margins and omnichannel reach. Amazon’s latest store concept is a Walmart-style supercenter
- Positive Sentiment: Amazon Pharmacy added Novo Nordisk’s oral Wegovy pill (insurance and cash options), expanding pharmacy revenue and recurring prescription flows—a near‑term revenue and margin catalyst for the pharmacy business. Amazon Pharmacy starts offering Novo Nordisk’s Wegovy weight-loss pill
- Positive Sentiment: AWS momentum is reviving the AI narrative—analysts point to accelerating AWS revenue, a large backlog and stronger AI demand that could drive margin expansion and re‑rate the stock. Will Accelerating AWS Revenue Growth Drive AMZN Stock’s 2026 Rally?
- Positive Sentiment: Broad analyst support and higher price targets (multiple firms reiterating Outperform/Buy and lifting targets) are underpinning investor sentiment ahead of earnings. Amazon Starts 2026 Strong—What It Could Mean for the Year
- Neutral Sentiment: Television and media bullishness: high‑profile investors/commentators (e.g., Jim Cramer) are publicly optimistic about AMZN’s upside in 2026—supports momentum but is sentiment‑driven. Jim Cramer Says He Is “Looking for Amazon to Put Up Much Bigger Gains in 2026”
- Neutral Sentiment: Regulatory tail risk eased somewhat after reports the EU digital rule overhaul will not impose the strictest new measures on big tech—reduces a headline regulatory overhang. Big Tech spared strict rules in EU digital rule overhaul
- Negative Sentiment: Market noise from reports that Amazon may announce layoffs has pressured the stock at times; a formal announcement would be a near‑term negative catalyst despite potential cost savings. Amazon Stock (AMZN) Slips on Layoff Expectations
- Negative Sentiment: Significant insider selling headlines and scrutiny of employee productivity/RTO initiatives may create perception issues; heavy insider sales can be viewed unfavorably by some investors. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments (insider selling summary)
- Negative Sentiment: Merchant complaints about an Amazon AI tool creating orders without sellers’ knowledge surfaced—possible reputational/operational risk if not addressed. Amazon AI tool blindsides merchants by offering products without their knowledge
Wall Street Analysts Forecast Growth
Several equities research analysts recently weighed in on AMZN shares. TD Cowen restated a “buy” rating and issued a $300.00 price target on shares of Amazon.com in a research report on Thursday, December 11th. Truist Financial set a $290.00 price objective on shares of Amazon.com in a research note on Friday, October 31st. JMP Securities set a $300.00 target price on shares of Amazon.com in a research report on Friday, October 31st. New Street Research lifted their price target on Amazon.com from $270.00 to $340.00 and gave the stock a “buy” rating in a research report on Tuesday, November 4th. Finally, Oppenheimer reissued an “outperform” rating and set a $305.00 price objective (up from $290.00) on shares of Amazon.com in a research note on Monday, December 1st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $295.23.
Check Out Our Latest Stock Analysis on Amazon.com
Insiders Place Their Bets
In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. The trade was a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is owned by company insiders.
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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