McElhenny Sheffield Capital Management LLC Purchases Shares of 1,610 Alphabet Inc. $GOOGL

McElhenny Sheffield Capital Management LLC acquired a new position in Alphabet Inc. (NASDAQ:GOOGL) during the third quarter, according to the company in its most recent Form 13F filing with the SEC. The fund acquired 1,610 shares of the information services provider’s stock, valued at approximately $391,000.

Several other large investors have also bought and sold shares of GOOGL. Brighton Jones LLC raised its holdings in shares of Alphabet by 3.9% in the 4th quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider’s stock worth $20,886,000 after purchasing an additional 4,110 shares in the last quarter. Revolve Wealth Partners LLC grew its position in Alphabet by 3.5% in the fourth quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider’s stock worth $2,826,000 after buying an additional 506 shares during the last quarter. WBI Investments LLC bought a new position in shares of Alphabet in the first quarter valued at $417,000. Jones Financial Companies Lllp increased its holdings in shares of Alphabet by 36.8% in the first quarter. Jones Financial Companies Lllp now owns 1,814,959 shares of the information services provider’s stock valued at $280,190,000 after buying an additional 488,549 shares in the last quarter. Finally, Modern Wealth Management LLC lifted its position in shares of Alphabet by 23.0% during the 1st quarter. Modern Wealth Management LLC now owns 65,087 shares of the information services provider’s stock valued at $10,065,000 after acquiring an additional 12,189 shares during the last quarter. Institutional investors own 40.03% of the company’s stock.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI & advertising momentum: Analysts and media posit that Alphabet’s Gemini/AI-search progress and a strong advertising engine are driving a renewed rally and expectations that the company can join the $4 trillion market-cap group. Prediction: This Artificial Intelligence Stock Will Become a Member of the $4 Trillion Club in 2026
• Positive Sentiment: Market-cap milestone: Alphabet has overtaken Apple to become the world’s second-most valuable public company — a status shift that can attract index/ETF flows and underpins momentum. Google Claims Apple’s Spot on Most-Valuable-Companies List
• Positive Sentiment: Wall Street upgrades: Multiple analysts have raised price targets and issued bullish notes heading into 2026, reinforcing institutional demand and supporting higher valuations. Analyst revises Google stock price target for the next 12 months
• Neutral Sentiment: Wiz acquisition pending EU decision: The EU will decide on Alphabet’s $32B Wiz buy by Feb. 10 — resolution will remove a major overhang but could bring remedies or conditions. EU antitrust regulators to decide on Google’s Wiz deal by February 10
• Neutral Sentiment: Lawsuit settlements on AI chatbots: Alphabet and Character.AI settled suits tied to minors’ harm, which reduces immediate legal uncertainty but keeps reputational and regulatory scrutiny active. Google and Character.AI to Settle Lawsuit Over Teenager’s Death
• Negative Sentiment: App-store pressure from U.S. senators: Three Democratic senators urged Apple and Google to suspend Elon Musk’s X and Grok apps after allegations that Grok-enabled image generation facilitated sexualized images of minors — this directly implicates Google’s Play Store and could invite political/regulatory attention. Grok and X should be suspended from Apple, Google app stores, Democratic senators say
• Negative Sentiment: Insider selling: CEO Sundar Pichai sold 32,500 shares (SEC filing). The sale is small relative to his holdings but can be viewed negatively by some market participants. Sundar Pichai stock sale filing
• Negative Sentiment: Talent poaching: Nvidia hired a senior Google marketing executive as CMO — a signal that top talent is mobile amid fierce AI competition, which could concern investors about retention. Nvidia Hires Google Veteran as Its First Chief Marketing Officer

Insider Buying and Selling

In other news, Director Frances Arnold sold 102 shares of the stock in a transaction on Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total transaction of $31,971.90. Following the transaction, the director owned 18,205 shares in the company, valued at $5,706,357.25. This represents a 0.56% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction on Wednesday, January 7th. The stock was sold at an average price of $321.21, for a total transaction of $10,439,325.00. Following the completion of the sale, the chief executive officer owned 2,244,372 shares of the company’s stock, valued at $720,914,730.12. This represents a 1.43% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 225,187 shares of company stock valued at $66,695,036. 11.64% of the stock is owned by company insiders.

Alphabet Stock Performance

Shares of NASDAQ GOOGL opened at $328.57 on Friday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a one year low of $140.53 and a one year high of $330.83. The business’s 50-day moving average price is $306.19 and its two-hundred day moving average price is $248.74. The company has a market capitalization of $3.96 trillion, a P/E ratio of 32.40, a price-to-earnings-growth ratio of 1.80 and a beta of 1.08.

Alphabet (NASDAQ:GOOGL) last posted its quarterly earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The company had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%. Analysts anticipate that Alphabet Inc. will post 8.9 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s payout ratio is 8.28%.

Analyst Upgrades and Downgrades

GOOGL has been the topic of a number of recent research reports. CIBC lifted their target price on Alphabet to $315.00 in a report on Monday, October 20th. Hsbc Global Res raised Alphabet to a “strong-buy” rating in a research note on Tuesday, October 7th. Weiss Ratings restated a “buy (b)” rating on shares of Alphabet in a report on Wednesday, October 8th. Arete Research raised their target price on shares of Alphabet from $300.00 to $380.00 and gave the stock a “buy” rating in a report on Tuesday, December 2nd. Finally, Phillip Securities raised shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research report on Friday, November 7th. Three research analysts have rated the stock with a Strong Buy rating, forty-four have assigned a Buy rating and five have given a Hold rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $323.19.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.