Ayrshire Capital Management LLC Sells 10,585 Shares of Amazon.com, Inc. $AMZN

Ayrshire Capital Management LLC cut its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 24.1% in the 3rd quarter, HoldingsChannel.com reports. The fund owned 33,246 shares of the e-commerce giant’s stock after selling 10,585 shares during the period. Amazon.com comprises approximately 3.4% of Ayrshire Capital Management LLC’s holdings, making the stock its 11th largest position. Ayrshire Capital Management LLC’s holdings in Amazon.com were worth $7,300,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors also recently made changes to their positions in the business. Carderock Capital Management Inc. acquired a new stake in Amazon.com in the second quarter worth $27,000. Maryland Capital Advisors Inc. boosted its position in shares of Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares in the last quarter. Ryan Investment Management Inc. acquired a new stake in shares of Amazon.com in the 2nd quarter valued at about $48,000. Cooksen Wealth LLC increased its position in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares in the last quarter. Finally, Access Investment Management LLC acquired a new position in Amazon.com during the 2nd quarter worth approximately $74,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is preparing a Walmart‑style, 225,000 sq. ft. “big‑box” store near Chicago that would combine in‑person retail with e‑commerce fulfillment—an execution play that could broaden margins and omnichannel reach. Amazon’s latest store concept is a Walmart-style supercenter
• Positive Sentiment: Amazon Pharmacy added Novo Nordisk’s oral Wegovy pill (insurance and cash options), expanding pharmacy revenue and recurring prescription flows—a near‑term revenue and margin catalyst for the pharmacy business. Amazon Pharmacy starts offering Novo Nordisk’s Wegovy weight-loss pill
• Positive Sentiment: AWS momentum is reviving the AI narrative—analysts point to accelerating AWS revenue, a large backlog and stronger AI demand that could drive margin expansion and re‑rate the stock. Will Accelerating AWS Revenue Growth Drive AMZN Stock’s 2026 Rally?
• Positive Sentiment: Broad analyst support and higher price targets (multiple firms reiterating Outperform/Buy and lifting targets) are underpinning investor sentiment ahead of earnings. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Neutral Sentiment: Television and media bullishness: high‑profile investors/commentators (e.g., Jim Cramer) are publicly optimistic about AMZN’s upside in 2026—supports momentum but is sentiment‑driven. Jim Cramer Says He Is “Looking for Amazon to Put Up Much Bigger Gains in 2026”
• Neutral Sentiment: Regulatory tail risk eased somewhat after reports the EU digital rule overhaul will not impose the strictest new measures on big tech—reduces a headline regulatory overhang. Big Tech spared strict rules in EU digital rule overhaul
• Negative Sentiment: Market noise from reports that Amazon may announce layoffs has pressured the stock at times; a formal announcement would be a near‑term negative catalyst despite potential cost savings. Amazon Stock (AMZN) Slips on Layoff Expectations
• Negative Sentiment: Significant insider selling headlines and scrutiny of employee productivity/RTO initiatives may create perception issues; heavy insider sales can be viewed unfavorably by some investors. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments (insider selling summary)
• Negative Sentiment: Merchant complaints about an Amazon AI tool creating orders without sellers’ knowledge surfaced—possible reputational/operational risk if not addressed. Amazon AI tool blindsides merchants by offering products without their knowledge

Analyst Ratings Changes

AMZN has been the subject of a number of recent research reports. Wolfe Research restated an “outperform” rating and set a $275.00 price target on shares of Amazon.com in a research note on Monday, January 5th. Maxim Group boosted their target price on shares of Amazon.com from $272.00 to $280.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. JPMorgan Chase & Co. reaffirmed a “buy” rating and issued a $305.00 price target on shares of Amazon.com in a research report on Friday, December 12th. Roth Capital boosted their price objective on Amazon.com from $250.00 to $270.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Finally, BNP Paribas Exane initiated coverage on Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating for the company. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $295.23.

Amazon.com Stock Up 0.4%

Shares of NASDAQ AMZN opened at $247.38 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a market capitalization of $2.64 trillion, a PE ratio of 34.94, a P/E/G ratio of 1.55 and a beta of 1.37. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The business’s fifty day moving average price is $233.22 and its 200-day moving average price is $227.83.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.43 earnings per share. On average, equities research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Activity at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 79,734 shares of company stock worth $18,534,017 in the last 90 days. 9.70% of the stock is owned by company insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.