Serve Robotics (NASDAQ:SERV) Shares Down 4.5% Following Insider Selling

Shares of Serve Robotics Inc. (NASDAQ:SERV) fell 4.5% on Friday following insider selling activity. The company traded as low as $14.51 and last traded at $14.71. 12,291,682 shares were traded during mid-day trading, an increase of 4% from the average session volume of 11,874,102 shares. The stock had previously closed at $15.41.

Specifically, CEO Ali Kashani sold 9,088 shares of the firm’s stock in a transaction dated Thursday, January 8th. The stock was sold at an average price of $14.30, for a total transaction of $129,958.40. Following the completion of the sale, the chief executive officer directly owned 3,365,774 shares of the company’s stock, valued at approximately $48,130,568.20. This trade represents a 0.27% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, COO Touraj Parang sold 4,008 shares of the company’s stock in a transaction dated Thursday, January 8th. The shares were sold at an average price of $14.30, for a total transaction of $57,314.40. Following the completion of the transaction, the chief operating officer directly owned 1,329,683 shares in the company, valued at $19,014,466.90. The trade was a 0.30% decrease in their position. The SEC filing for this sale provides additional information. In other Serve Robotics news, CFO Brian Read sold 4,748 shares of Serve Robotics stock in a transaction dated Thursday, January 8th. The shares were sold at an average price of $15.81, for a total transaction of $75,065.88. Following the completion of the sale, the chief financial officer directly owned 330,588 shares in the company, valued at $5,226,596.28. This trade represents a 1.42% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website.

Analyst Upgrades and Downgrades

SERV has been the topic of several recent analyst reports. Freedom Capital upgraded shares of Serve Robotics to a “strong-buy” rating in a report on Wednesday, December 31st. Citigroup restated an “outperform” rating on shares of Serve Robotics in a research note on Monday, October 13th. LADENBURG THALM/SH SH upgraded Serve Robotics to a “strong-buy” rating in a research report on Thursday, December 18th. Loop Capital set a $16.00 target price on Serve Robotics in a research note on Wednesday, December 31st. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Serve Robotics in a research report on Monday, December 29th. Two equities research analysts have rated the stock with a Strong Buy rating, five have assigned a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $18.80.

Key Stories Impacting Serve Robotics

Here are the key news stories impacting Serve Robotics this week:

• Positive Sentiment: Zacks says Serve’s partnership with DoorDash could be transformative — broadening demand, improving robot utilization and unit economics as Serve pushes toward scalable growth. This frames the DoorDash tie-up as a key revenue/efficiency catalyst. Read More.
• Positive Sentiment: The Motley Fool highlights continued Wall Street buy ratings and public praise from Nvidia CEO Jensen Huang at CES 2026 — positive sentiment that can support multiple re-rating paths (market share, tech partnerships, investor interest). Read More.
• Positive Sentiment: Unusually heavy call-option activity — roughly 40,038 calls traded (about +52% vs. average) — indicates speculative bullish positioning or hedging by traders anticipating upside. This can amplify short-term price moves if buys continue. (no article link available)
• Negative Sentiment: CEO Ali Kashani sold 9,088 shares at an average of $14.30 (0.27% reduction in his holding). Insider sales by the CEO can be read as signal-raising for some investors. Read More.
• Negative Sentiment: COO Touraj Parang sold 4,008 shares at an average of $14.30 (0.30% reduction). Multiple senior-exec sales on the same day increase perceived downside pressure. Read More.
• Negative Sentiment: Insider Euan Abraham sold 1,171 shares at $14.30 (0.48% reduction). Smaller sale but adds to the cluster of insider dispositions. Read More.
• Negative Sentiment: CFO Brian Read sold 4,748 shares at an average price of $15.81 (1.42% reduction). A CFO sale at a higher average price can attract particular attention from investors. Read More.

Serve Robotics Stock Performance

The firm has a market capitalization of $1.10 billion, a price-to-earnings ratio of -9.87 and a beta of 0.27. The company has a 50-day moving average price of $11.01 and a 200-day moving average price of $11.53.

Serve Robotics (NASDAQ:SERV) last posted its earnings results on Wednesday, November 12th. The company reported ($0.54) earnings per share for the quarter, missing the consensus estimate of ($0.37) by ($0.17). The business had revenue of $0.69 million for the quarter, compared to analysts’ expectations of $0.69 million. Serve Robotics had a negative return on equity of 38.52% and a negative net margin of 4,121.58%. On average, research analysts expect that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the stock. JPMorgan Chase & Co. raised its stake in Serve Robotics by 28.5% during the 3rd quarter. JPMorgan Chase & Co. now owns 38,422 shares of the company’s stock worth $447,000 after acquiring an additional 8,517 shares in the last quarter. Cambria Investment Management L.P. lifted its holdings in shares of Serve Robotics by 25.0% in the 3rd quarter. Cambria Investment Management L.P. now owns 74,391 shares of the company’s stock valued at $865,000 after purchasing an additional 14,877 shares during the last quarter. Captrust Financial Advisors lifted its holdings in shares of Serve Robotics by 23.0% in the 3rd quarter. Captrust Financial Advisors now owns 589,441 shares of the company’s stock valued at $6,855,000 after purchasing an additional 110,094 shares during the last quarter. Caitong International Asset Management Co. Ltd boosted its position in shares of Serve Robotics by 258.5% in the 3rd quarter. Caitong International Asset Management Co. Ltd now owns 8,432 shares of the company’s stock valued at $98,000 after purchasing an additional 6,080 shares during the period. Finally, Advisory Services Network LLC grew its stake in Serve Robotics by 6.4% during the 3rd quarter. Advisory Services Network LLC now owns 46,448 shares of the company’s stock worth $540,000 after buying an additional 2,797 shares during the last quarter.

About Serve Robotics

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.