Procter & Gamble Company (The) (NYSE:PG) Given Consensus Recommendation of “Moderate Buy” by Analysts

Procter & Gamble Company (The) (NYSE:PG) has been given an average rating of “Moderate Buy” by the twenty-five brokerages that are currently covering the company, MarketBeat reports. Ten equities research analysts have rated the stock with a hold recommendation and fifteen have issued a buy recommendation on the company. The average 12 month price target among brokerages that have issued ratings on the stock in the last year is $169.2273.

A number of research analysts have issued reports on PG shares. Bank of America lowered their price objective on Procter & Gamble from $180.00 to $174.00 and set a “buy” rating for the company in a research note on Wednesday, October 8th. Barclays reduced their price target on Procter & Gamble from $153.00 to $151.00 and set an “equal weight” rating for the company in a report on Monday, December 8th. BNP Paribas Exane dropped their price target on shares of Procter & Gamble from $177.00 to $172.00 and set an “outperform” rating on the stock in a research note on Tuesday, September 23rd. Berenberg Bank increased their price objective on shares of Procter & Gamble from $152.00 to $154.00 and gave the company a “hold” rating in a research report on Wednesday, September 17th. Finally, Raymond James Financial decreased their target price on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a report on Monday, October 20th.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Seeking Alpha argues the market is wrong and P&G is a buy — the piece upgrades the rating, highlighting durable cash flows and long-term compounding potential that could attract value investors. Procter & Gamble: The Market Is Wrong – It’s Time To Buy This Compounder (Rating Upgrade)
• Positive Sentiment: TD Cowen cut its price target (to $150) but maintained a Buy — signals some near-term valuation cooling yet continued analyst conviction that P&G has upside from current levels. Benzinga
• Neutral Sentiment: Zacks notes P&G is a trending stock and summarizes factors investors should watch (demand trends, promotions, dividend profile), useful for short-term traders but not a firm directional catalyst. Procter & Gamble Company (The) (PG) Is a Trending Stock: Facts to Know Before Betting on It
• Neutral Sentiment: Analysis on Yahoo Finance frames the story as a trade-off: legal scrutiny vs. new CEO emphasis on pricing — legal risk raises uncertainty, but stronger pricing execution would support margins and investor confidence. Should Legal Scrutiny And New CEO Focus On Pricing Shape Procter & Gamble’s (PG) Investment Narrative?
• Negative Sentiment: Regulatory action: P&G agreed to change Crest kids’ toothpaste packaging after concerns raised by the Texas AG — this creates near-term legal/regulatory overhang and potential reputational risk. Procter & Gamble changes Crest toothpaste packaging to address Texas AG fluoride concerns
• Negative Sentiment: Wells Fargo trimmed its price target (to $158 from $170) as 2026 models were reset — the cut, even with an Overweight call, signals lower near-term upside from previous analyst expectations. Wells Fargo Trims Procter & Gamble (PG) Target as 2026 Models Reset
• Negative Sentiment: Market-watch pieces and a Seeking Alpha “still not a buy” write-up highlight valuation concerns (multiples vs. growth) and recent softness in category demand — these narratives feed selling pressure and explain continued volatility. Procter & Gamble: A Wide Moat, Solid Business – And Still Not A Buy
• Negative Sentiment: Short-term technical/market signal: coverage flagged P&G hitting a 52-week low recently, which can amplify downside momentum as momentum traders and funds react. Procter & Gamble Hits 52-Week Low: Buy Opportunity or Warning Sign?

Insider Buying and Selling

In other Procter & Gamble news, CAO Matthew W. Janzaruk sold 725 shares of Procter & Gamble stock in a transaction on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the sale, the chief accounting officer owned 979 shares of the company’s stock, valued at approximately $146,429.03. This trade represents a 42.55% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Corporate insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Procter & Gamble

Institutional investors have recently modified their holdings of the business. Halbert Hargrove Global Advisors LLC purchased a new stake in shares of Procter & Gamble during the 3rd quarter valued at about $25,000. Signature Resources Capital Management LLC lifted its position in Procter & Gamble by 67.9% during the second quarter. Signature Resources Capital Management LLC now owns 178 shares of the company’s stock valued at $28,000 after purchasing an additional 72 shares during the period. Saranac Partners Ltd purchased a new stake in Procter & Gamble in the third quarter worth approximately $30,000. Corundum Trust Company INC bought a new stake in Procter & Gamble in the 3rd quarter worth approximately $32,000. Finally, Mid American Wealth Advisory Group Inc. purchased a new stake in Procter & Gamble during the 2nd quarter valued at $34,000. 65.77% of the stock is owned by hedge funds and other institutional investors.

Procter & Gamble Stock Up 0.2%

Shares of Procter & Gamble stock opened at $141.81 on Monday. Procter & Gamble has a 1 year low of $137.62 and a 1 year high of $179.99. The company has a debt-to-equity ratio of 0.46, a current ratio of 0.71 and a quick ratio of 0.51. The company has a 50-day moving average of $144.93 and a 200 day moving average of $151.45. The firm has a market cap of $331.37 billion, a price-to-earnings ratio of 20.70, a PEG ratio of 4.79 and a beta of 0.39.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings data on Friday, October 24th. The company reported $1.99 earnings per share for the quarter, topping analysts’ consensus estimates of $1.90 by $0.09. Procter & Gamble had a net margin of 19.74% and a return on equity of 32.63%. The business had revenue of $22.39 billion for the quarter, compared to analysts’ expectations of $22.23 billion. During the same quarter in the prior year, the company earned $1.93 earnings per share. The business’s revenue was up 3.0% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. As a group, sell-side analysts anticipate that Procter & Gamble will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Monday, November 17th. Investors of record on Friday, October 24th were issued a $1.0568 dividend. This represents a $4.23 dividend on an annualized basis and a yield of 3.0%. The ex-dividend date was Friday, October 24th. Procter & Gamble’s payout ratio is presently 61.75%.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.